- Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2019
Several of the biggest media-buying agencies are notifying local broadcasters that th ...
- Publicis Italy Adds Heineken Creative Lead
People on the Move, Larissa Faw - Tuesday, June 11, 2019
Luissandro Del Gobbo is returning to Italy to serve as global executi ...
- Mobile Internet Usage Reaches 800 Hours A Year
MAD, Larissa Faw - Monday, June 10, 2019
The mobile internet has expanded the time spent consuming media each da ...
- Marketers Aren't Meeting The Needs Of Today's Connected Consumer
MAD, Steve McClellan - Tuesday, June 11, 2019
That's according to a report from the CMO Council and Worldwide Partne ...
- Trump To Donny Deutsch: You're A 'Total Loser'
Mediapsssst, Richard Whitman - Monday, June 10, 2019
Former agency leader Donny Deutsch received a little dose of impotent Trumpi ...
- Omnicom Media Group Launches 'New' Resolution Media
MAD, Steve McClellan - Friday, June 7, 2019
OMG is merging Resolution with its sibling Pathway direct marketing unit ...
- Publicis Consolidates UK Businesses Under Publicis.Poke
MAD, Larissa Faw - Friday, June 7, 2019
The new operation combines sibling shops Publicis London, digital agency Poke a ...
- WPP Announces Another European Campus
Mediapsssst, Richard Whitman - Sunday, June 9, 2019
WPP is adding another consolidated campus -- this one in Dusseldorf, Germany-- ...
- McKinney Adds Account Management Role
People on the Move, Larissa Faw - Sunday, June 9, 2019
McKinney is promoting 20-year agency veteran Lisa Hughes from Group Account Direct ...
- Dentsu X Merges With Three Sister Agencies In London
Around the Net In MAD London, Sean Hargrave - Friday, June 7, 2019
Dentsu Aegis Network's media agency, Dentsu X, has been working in t ...
- Sunoco Takes A Strategy Pivot In First Campaign From Solve
MAD, Larissa Faw - Thursday, June 6, 2019
Deviating from previous car-buff targeted performance messaging, the "Fuel Your Best" creati ...
- Dropping A Cannonball In The Hiring Pool
MAD, Jon Stierwalt - Thursday, June 6, 2019
There are dozens of factors that go into landing a job ...
- Sunoco Shows Customers How To 'Fuel Your Best'
Marketing Daily, Tanya Gazdik - Thursday, June 6, 2019
TV spots comedically harness the emotional surge of having a full ta ...
- GroupM's Castree: Agencies Must Tell Their Own Stories Better
Mediapsssst, Richard Whitman - Thursday, June 6, 2019
At a New York event earlier this week North America CEO T ...
- Genuine Promotes Jen Poirier To Managing Director
People on the Move, Larissa Faw - Thursday, June 6, 2019
Genuine has elevated Jen Poirier from senior vice president client services ...
- VW Debuts New Brand Direction
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2019
"Will consumers trust the automaker again? Will the ads sell more vehicle ...
- We Are Social's People/Culture Team
People on the Move, Larissa Faw - Wednesday, June 5, 2019
We Are Social is creating a new People & Culture team ...
- Malibu Rum Launches Interactive Bottle Caps
Connected Thinking, Chuck Martin - Wednesday, June 5, 2019
Scanning the QR code launches an interactive mobile game where consumers c ...
- 2019 U.S. Ad Growth Will Be Less Than 3%, According To GroupM
MAD, Steve McClellan - Tuesday, June 4, 2019
Next year growth will increase sharply to 8.2%, helped by a $ ...
- GroupM Reorganizes U.S. Operation
MAD, Steve McClellan - Tuesday, June 4, 2019
There are new roles for company veterans Matt Sweeney, Lyle Schwartz a ...
- Changing Of The Guard At Publicis Hawkeye
MAD, Larissa Faw - Wednesday, June 5, 2019
Steve Dapper, a 50-year agency veteran, is retiring as CEO of t ...
- Barter Giant Active Media Spins Off Performance Shop, Taps Keller To Run It
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2019
Big independent barter media agency Active Media Services this morning announced t ...
- The Isaacson Half Of Walton Isaacson Is Leaving The Agency
Mediapsssst, Richard Whitman - Tuesday, June 4, 2019
Co-CEO Cory Isaacson said he intends to focus on entrepreneurial endeavors outsi ...
- Google Strengthens Search Indexing, Merkle Launches Podcast Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 4, 2019
Google announced earlier this year that podcasts will begin indexing in sear ...
- Dentsu Appoints New Operating Office For EMEA
Around the Net In MAD London, Sean Hargrave - Tuesday, June 4, 2019
Dentsu Aegis Network has announced that Lauren Walker is being promoted ...
- Why Women Don't Receive Life Saving CPR As Often As Men
MAD, Larissa Faw - Monday, June 3, 2019
Agency Joan has developed a new product called the 'womanikin' to he ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds th ...
- Guns Down America To Adland: Just Say No To The NRA
Mediapsssst, Richard Whitman - Monday, June 3, 2019
The grassroots organization is urging the ad industry to boycott the Nation ...
- Dentsu Aegis Network Media Adds LATAM Chief Strategy Officer
People on the Move, Steve McClellan - Monday, June 3, 2019
Dentsu Aegis Network Media has appointed Jonathan Scarpetta as Chief Strategy Offic ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
Digital News Daily, Laurie Sullivan - Friday, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server busine ...