- UM Wins First-Ever Grand Prix Award At Cannes
MAD, Steve McClellan - Tuesday, June 18, 2019
The IPG media agency won for a documentary film, "5B," about t ...
- How To Fix Influencer Marketing (Yes, It's Broken)
MAD, Kim Einan - Monday, June 17, 2019
Let's get real about influencers and stop trying to chase authenticity wi ...
- On The Beach At Cannes: Getting Creativity 'Right'
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE -- Creativity is everywhere but getting it 'right' for markete ...
- Mindshare U.S. Launches NeuroLab
MAD, Larissa Faw - Monday, June 17, 2019
Initial research focuses on audio storytelling, specifically where audio trumps visual creat ...
- Cannes Conversation: Accenture Interactive's Glen Hartman
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE--Hartman calls the Droga5 deal "a wonderful marriage and dismisses chatt ...
- Publicis UK Appoints First CCO
People on the Move, Larissa Faw - Monday, June 17, 2019
Publicis Groupe is hiring Ben Mooge for the newly created position ...
- CEO Change At Omnicom's Proximity Worldwide
MAD, Steve McClellan - Friday, June 14, 2019
Mike Dodds has been named CEO, succeeding Doug Worple, who steps ...
- Combine Data, Technology And Creativity To Make Brilliant Consumer Experiences
MAD, Tim Jones - Sunday, June 16, 2019
Consumers no longer tolerate a poor experience. Their standards are at ...
- Unilever Analyzes Marketers' Physiological DNA To Uncover Unconscious Bias
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-ye ...
- Publicis' Law: Adland Transformation Should Be Driven By Creatives
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separat ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying curren ...
- Eleven Reorganizes Leadership Team
People on the Move, Larissa Faw - Friday, June 14, 2019
Eleven is rearranging the San Francisco-based creative agency's leadership team following i ...
- So You're An Agency Now
Show Daily, Nina Lentini - Saturday, June 15, 2019
"We are bullish on getting way into strategy, creative and getting t ...
- Sell-Side Addressable TV Ad Consortium Adds Agency Committee
Digital News Daily, Joe Mandese - Thursday, June 13, 2019
Project OAR, a consortium of technology companies and TV programmers formed earli ...
- SunTrust, BB&T To Be Called Truist After Merger Completion
MAD, Larissa Faw - Thursday, June 13, 2019
Omnicom's Interbrand led the naming project for the combined entity that wi ...
- 3 Things To Look Out For At Cannes This Year
MAD London, Nick Beck - Friday, June 14, 2019
From tech titans to the rise of "out-housed" in-housing, what's in sto ...
- Klick Taps MDC's Leitner For Media
MediaDailyNews, Joe Mandese - Friday, June 14, 2019
Madison Avenue media veteran Dave Leitner has joined Klick Health, an independe ...
- Google Surges To Madison Avenue's No. 1 Supplier In Post-Olympic Comps
MediaDailyNews, Joe Mandese - Friday, June 14, 2019
Shares of ad spending among America's top media companies have shifted markedl ...
- New At Cannes: Live Judging
Mediapsssst, Richard Whitman - Thursday, June 13, 2019
New this year at Cannes will be live judging for a numb ...
- Wunderman Thompson Solidifies NY Leadership Team
People on the Move, Larissa Faw - Thursday, June 13, 2019
Wunderman Thompson is appointing a new executive leadership team in New Yo ...
- Ready For Its Closeup: Marcel Debuts In The U.K.
MAD, Larissa Faw - Wednesday, June 12, 2019
The pilot program is designed to get feedback and detect potential bug ...
- Terri & Sandy Wins Nutella U.S. AOR Account
MAD, Larissa Faw - Wednesday, June 12, 2019
T&S will lead all creative, strategy and execution for Nutella's U.S. busine ...
- Big Agency Forecasters Downgrade 2019, Project Stronger Spending In 2020
MediaDailyNews, Joe Mandese - Thursday, June 13, 2019
The global advertising marketplace will expand 4.4% in 2020, according to ...
- Sorrell Hires WPP Veteran, Ties Announcement To Holding Company's Annual Meeting
Mediapsssst, Richard Whitman - Wednesday, June 12, 2019
Why? Probably in an attempt to steal some of the holding company ...
- BBH LA Names McNeilage Executive Creative Director
People on the Move, Steve McClellan - Wednesday, June 12, 2019
BBH LA has appointed Ned McNeilage as the agency’s executive creative directo ...
- M&C Saatchi And The7stars Form M&C7
Around the Net In MAD London, Sean Hargrave - Wednesday, June 12, 2019
M&C Saatchi and the7stars are forming a partnership to help brands ali ...
- Grey Wins Lindt USA AOR Assignment
MAD, Steve McClellan - Tuesday, June 11, 2019
Grey will be responsible for consumer advertising, including a new TV campai ...
- IPG CFO Mergenthaler Stepping Down At Year's End
MAD, Steve McClellan - Tuesday, June 11, 2019
He will be replaced by another company finance veteran, Ellen Johnson, w ...
- Dentsu Aegis Cuts Ad Spending Forecast
MAD, Steve McClellan - Wednesday, June 12, 2019
In January, the firm predicted growth of 3.8%, but today cited slowi ...
- With A New Approach, Publicis Groupe Returns To Cannes
MAD, Larissa Faw - Wednesday, June 12, 2019
The holding company skipped the festival last year to focus on n ...