- Omnicom Works With Google To Create AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Omnicom is working with Google to create AI agents that improve inte ...
- BiG Debuts, Creative Agency Focuses On Emotional AI
Out to Launch, Fern Siegel - Monday, January 5, 2026
Founded by a former Publicis CEO, the agency aligns imagination and d ...
- Omnicom Reveals New Big 3 Influences: People, AI, Influencers - In That Order
Planning & Buying Insider, Joe Mandese - Tuesday, January 6, 2026
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphon ...
- NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-si ...
- Executive Of The Year: Horizon's Bob Lord
Agency of the Year, Joe Mandese - Sunday, January 4, 2026
In year one, Lord transformed Horizon's data stack into an "OS," stru ...
- Test Drive: Hyundai Palisade Hybrid Practically Sells Itself
Drive Time, Tanya Gazdik - Monday, November 17, 2025
Commercials don't mention that it's the first three-row SUV in the mark ...
- Mojo Supermarket Showcases Momoa In Chime's 'New Day'
MAD, Fern Siegel - Friday, January 2, 2026
The campaign's core message: Modern banking should be simple and accessible. ...
- Stagwell Unveils Agentic OS 'The Machine'
MAD, Steve McClellan - Monday, January 5, 2026
Developed by Code And Theory, the company says it is the fir ...
- CEO Switch At Novus As Morgan Succeeds Rios
MAD, Steve McClellan - Monday, January 5, 2026
Libby Morgan joins Novus from marketing agency Merge, where she served ...
- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Omnicom-Interpublic Merger Accelerates Power Shift Toward Media, Data: Bank of America
Research Intelligencer, Rob Williams - Monday, January 5, 2026
The combined group's expanded scale across media, data, commerce and healthcare cou ...
- Poke The Bear Highlights Go Bowling's Mass Appeal
MAD, Fern Siegel - Wednesday, December 31, 2025
The campaign highlights the fun of the game - and no skill-s ...
- Motive Appoints Starr SVP, Market-Business Development
MAD, Fern Siegel - Wednesday, December 31, 2025
Ed Starr is charged with the agency's growth strategy and diversification. ...
- ICE Plans $100M Recruitment Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 31, 2025
The strategy calls for ICE to "flood the market" with recruitment messagin ...
- Starfish Rebrands Crisil To Unify Global Positioning
Out to Launch, Fern Siegel - Wednesday, December 31, 2025
The new work refining the brand message and visual identity. ...
- Behrends, Langdell Strengthen Creative, Growth For Party Land
MAD, Fern Siegel - Tuesday, December 30, 2025
The shop calls itself "comedy's greatest advertising agency." ...
- HSA Bank Confront Fears Surrounding Healthcare Costs
MAD, Fern Siegel - Tuesday, December 30, 2025
Monigle uses humor to explain the value of Health Savings Accounts. ...
- Visit Lauderdale's New Pitch: 'Never Lose Your Splash'
MAD, Steve McClellan - Wednesday, December 31, 2025
That's the rallying cry anchoring a new campaign by agency Spark f ...
- Kia, Honda Plan New Year's Activations
Marketing Daily, Tanya Gazdik - Tuesday, December 30, 2025
Kia is back in Times Square on New Year's Eve, this ti ...
- In Memoriam: Who And What We Lost In 2025
MediaDailyNews, Joe Mandese - Wednesday, December 31, 2025
Industry legends like Dennis Holt, Alan Cohen and Dominic Proctor, as we ...
- Colgate Creates A 'Home Alone' Toothpaste Twist
Out to Launch, Fern Siegel - Tuesday, December 30, 2025
Three Instagram videos show the results of forgotten oral care. ...
- Predicting Advertising In 2026 Based On Google, Microsoft Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 31, 2025
Advertisers will make some big changes in 2026, from artificial intelligence (A ...
- Bakery Elevates 4 Staffers To Partner
MAD, Fern Siegel - Monday, December 29, 2025
The appointments strengthen Austin-based Bakery's senior leadership. ...
- Crunch Fitness Leverages Wellness As Social Experience
MAD, Fern Siegel - Monday, December 29, 2025
Creative AOR Familiar Creatures is responsible for the musical spot. ...
- MAD's Most-Read Stories Of 2025: Campaigns, Accounts & M&A
MAD, Steve McClellan - Monday, December 29, 2025
Top-read news included stories about a Southwest Airlines campaign, big wins f ...
- Stagwell Ups Moffatt To Oversee New Comms & Advocacy Division
MAD, Steve McClellan - Monday, December 29, 2025
Moffatt is CEO and co-founder of Targeted Victory, a digital strategy a ...
- Bloopers Reel Shows Problems With AI Content
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 29, 2025
The parody includes comical AI hallucinations and inconsistencies, including some serious proble ...
- 2025's Most-Read '3.0' Was About A Question I Asked Agency Honchos About 2030
Media 3.0, Joe Mandese - Tuesday, December 30, 2025
The question: What share of your ad budget will be spent targeti ...
- Callen Hires Terry, Ortega To Add Strategy Muscle
MAD, Fern Siegel - Friday, December 26, 2025
The Austin, Texas-based agency has doubled its growth since 2023. ...
- Nike Debuts 'From Anywhere' Caitlin Clark Anthem Ad
MAD, Steve McClellan - Monday, December 29, 2025
In the video, a number of celebrities ask Clark if she c ...