- Agency Gut Opens In New York, Its Ninth Location Worldwide
MAD, Steve McClellan - Thursday, September 5, 2024
The new office will be led by managing director Gus Marmarinos, w ...
- Toyota Celebrates New NFL Season
Marketing Daily, Tanya Gazdik - Friday, September 6, 2024
"We Roll Deep" highlights the unifying moments that energize football fans acro ...
- Van Meter Named COO For Ammunition
People on the Move, Fern Siegel - Thursday, September 5, 2024
Following Ammunition's acquisition of Mad Hat Creative, Van Meter managed the integrati ...
- The Path To A Unified - And Efficient - Ad-Tech Supply Chain
Planning & Buying Insider, Shawn Riegsecker - Friday, September 6, 2024
The future of a streamlined ad-tech industry won't be shaped by cooki ...
- Sandals Vacations With New AOR Leo Burnett
MAD, Fern Siegel - Wednesday, September 4, 2024
The first work from Burnett is expected in early 2025. ...
- Code And Theory, Apply Digital Lead Relaunch Of NFL App
MAD, Steve McClellan - Wednesday, September 4, 2024
The new version of the app has the League's pay offering, NF ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center Stage
Media Insider, Dave Morgan - Thursday, September 5, 2024
There's a lot of change in the digital ad industry - a ...
- GroupM Taps Hartell As EssenceMediacom U.S. CEO
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
Richard Hartell, formerly head of GroupM's Media Futures Group, fills an inter ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- Citizen Inside Revamps In-House Agencies
MAD, Fern Siegel - Tuesday, September 3, 2024
The company goal is to modernize and design in-house agency models f ...
- MarketBridge Combines With Four Firms In U.S., Canada
MAD, Steve McClellan - Wednesday, September 4, 2024
Private equity firm RTC acquired stakes in MarketBridge, Fama PR, Intelisent a ...
- Havas Taps Grey For New NYC Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 4, 2024
Justine Feron will lead a team of strategists across Havas New York ...
- Horizon Transforms Santa Monica's Wheel Into One Of 'Fortune'
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2024
Horizon Media's location-based media stunt welcomes Ryan Seacrest as the new ho ...
- Planet Propaganda Wins Johnson Fitness & Wellness Creative Account
Accounts on the Move, Fern Siegel - Monday, September 2, 2024
The Madison, Wisconsin, agency will launch a new work in Q4. ...
- IPG Launches Mediabrands Health, Taps Initiative's Gordon-Ring To Lead It
MAD, Steve McClellan - Thursday, August 29, 2024
Working with other IPG units, the new operation will offer "scaled, glob ...
- Accenture Song's Droga5 Appoints Mark Green Global CEO
MAD, Steve McClellan - Thursday, August 29, 2024
Green is co-founder and CEO of Aussie creative agency, The Monkeys, whi ...
- Aussie Agency Society Opens Chicago Outpost
MAD, Fern Siegel - Wednesday, August 28, 2024
Society U.S. is led by marketing vet Katie Rosholt. ...
- Assembly Taps Dentsu X's Scott For Managing Partner Role
MAD, Steve McClellan - Wednesday, August 28, 2024
Scott will lead a team working with clients including hotel group Mandar ...
- Personality Key Factor In Making Iconic Sports Moments
Mediapsssst, Richard Whitman - Wednesday, August 28, 2024
That's according to a global poll of marketing pros done by agen ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?
TV Watch, Wayne Friedman - Thursday, August 29, 2024
Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- GroupM Adds L'Oreal's Kahn To Commerce Leadership
MAD, Steve McClellan - Tuesday, August 27, 2024
She is tasked with developing strategies that "marry the best of commer ...
- Omnicom Creates New Creative Agency Division, Taps Ruhanen To Run It
MAD, Steve McClellan - Tuesday, August 27, 2024
Previously Ruhanen was global CEO of TBWA, now part of the n ...
- Goodway Group Taps Horizon's Watrall For Top Data/Analytics Role
MAD, Steve McClellan - Tuesday, August 27, 2024
Rick Watrall, a decade-long veteran of Horizon Media, has been appointed ...
- Will Omnicom's Creative Agency Reorganization Drive Growth?
Mediapsssst, Richard Whitman - Tuesday, August 27, 2024
According to Madison & Wall's Brian Wieser, the previous model was outdat ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Slim Launches, Blends In-House Teams With Outside Expertise
MAD, Fern Siegel - Monday, August 26, 2024
The New York agency is the brainchild of ad vets Julie Li ...
- Omnicom Consolidates Creative Shops Under New OAG Unit
MediaDailyNews, Joe Mandese - Tuesday, August 27, 2024
The new group, which encompasses BBDO, DDB, TBWA and Omnicom's "Advertising Collective ...
- Verb Adds Meyer, Coleman To Executive Suite
MAD, Fern Siegel - Friday, August 23, 2024
The hires underscore the agency's expansion and recent client wins. ...
- Publicis Wins $500 Million Sky Media Account
MAD, Steve McClellan - Friday, August 23, 2024
The remit covers the UK, Ireland, Italy, Germany, Switzerland and Austria. T ...