- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- GroupM Adds L'Oreal's Kahn To Commerce Leadership
MAD, Steve McClellan - Tuesday, August 27, 2024
She is tasked with developing strategies that "marry the best of commer ...
- Omnicom Creates New Creative Agency Division, Taps Ruhanen To Run It
MAD, Steve McClellan - Tuesday, August 27, 2024
Previously Ruhanen was global CEO of TBWA, now part of the n ...
- Goodway Group Taps Horizon's Watrall For Top Data/Analytics Role
MAD, Steve McClellan - Tuesday, August 27, 2024
Rick Watrall, a decade-long veteran of Horizon Media, has been appointed ...
- Will Omnicom's Creative Agency Reorganization Drive Growth?
Mediapsssst, Richard Whitman - Tuesday, August 27, 2024
According to Madison & Wall's Brian Wieser, the previous model was outdat ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Slim Launches, Blends In-House Teams With Outside Expertise
MAD, Fern Siegel - Monday, August 26, 2024
The New York agency is the brainchild of ad vets Julie Li ...
- Omnicom Consolidates Creative Shops Under New OAG Unit
MediaDailyNews, Joe Mandese - Tuesday, August 27, 2024
The new group, which encompasses BBDO, DDB, TBWA and Omnicom's "Advertising Collective ...
- Verb Adds Meyer, Coleman To Executive Suite
MAD, Fern Siegel - Friday, August 23, 2024
The hires underscore the agency's expansion and recent client wins. ...
- Publicis Wins $500 Million Sky Media Account
MAD, Steve McClellan - Friday, August 23, 2024
The remit covers the UK, Ireland, Italy, Germany, Switzerland and Austria. T ...
- Dentsu Partners With Sports Innovation Lab
MAD, Steve McClellan - Thursday, August 22, 2024
The SIL data platform crunches fan data across major sports leagues, the ...
- Walmart, Publicis Vets Open New Ad Agency
MAD, Steve McClellan - Thursday, August 22, 2024
Their pitch: Deliver marketing solutions in five-day ideation "sprints" they're calling "be ...
- Coco, Trevor Are Bigger Than Life In AE's Massive Times Square Billboard
MAD, Steve McClellan - Thursday, August 22, 2024
The 200-foot-high ad is part of American Eagle's recently refreshed "Live Yo ...
- Automotive National TV Spending Drops In July
Marketing Daily, Tanya Gazdik - Thursday, August 22, 2024
"While major sporting events kept delivering large audiences, the auto industry ...
- Saylor Adds Muscle To Strategy Department
People on the Move, Fern Siegel - Thursday, August 22, 2024
Rebecca Smythe, formerly account director, has been promoted to strategy director. ...
- Quigley-Simpson Taps Ceballos To Co-Lead Creative Department
MAD, Fern Siegel - Wednesday, August 21, 2024
The agency said Ron Ceballos' "ability to leverage technology to enhance creativit ...
- Four Ways AI Helps You Understand Your Customers
MAD, Jim Misener - Wednesday, August 21, 2024
Here's the catch: to realize the benefits of AI, you'll probably ne ...
- Rethink Taps Lawall To Run Its New York Creative Operation
MAD, Steve McClellan - Wednesday, August 21, 2024
Lawall has held positions at a variety of agencies, most recently servi ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- Tombras Acquires Buenos Aires Agency Nina, Opens First Global Outpost
MAD, Fern Siegel - Tuesday, August 20, 2024
Tombras said the new agency will enhance its competitive edge, given i ...
- Grey Ups Rolfs To Global Chief Data Officer
MAD, Fern Siegel - Tuesday, August 20, 2024
Grey strengthens global data strategy practice with new promotion. ...
- Multicultural Marketing Needs A Rebrand
MAD, Sandy Rubinstein - Wednesday, August 21, 2024
A lot of multicultural campaigns that go to market have produced one-dimension ...
- Late Media Payments Remain Near Recent Highs, Sentiment Improving
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2024
While late payments haven't bottomed out yet, they have reached a platea ...
- Ballantini Heads Client Relations For Rise
People on the Move, Fern Siegel - Tuesday, August 20, 2024
She reports to Joshua Lowcock, president of media for Quad. ...
- BMB Expands, Launches Design Entity BMB Forge
MAD, Fern Siegel - Monday, August 19, 2024
The agency's CEO said the new unit will be "officially bringing togeth ...
- Buckler Named Tangible CEO
People on the Move, Fern Siegel - Monday, August 19, 2024
Prior to this, Sarah Buckler spent nine years as a Huge execut ...
- McCann New York Beefs Up Content Studio, Production
MAD, Fern Siegel - Friday, August 16, 2024
Gori Nastasi is now EVP, head of creative and social. McCann Conte ...
- Dickies Taps Backbone For Marketing, Influencer Management
Accounts on the Move, Fern Siegel - Thursday, August 15, 2024
Backbone will promote Dickies' workwear, saluting its 102-year-old heritage. ...
- Digitas Creates Crocs Mad Lab To Up Fan Engagement
MAD, Fern Siegel - Thursday, August 15, 2024
Fans can produce personalized Bbitz, AI-generated charms based on the Jibbitz sh ...
- Bulletproof's New Platform Favors Creative Disruption
MAD, Fern Siegel - Thursday, August 15, 2024
The 25-year-old indie brand agency refocuses strategy to defy convention. ...