- Dickies Taps Backbone For Marketing, Influencer Management
Accounts on the Move, Fern Siegel - Thursday, August 15, 2024
Backbone will promote Dickies' workwear, saluting its 102-year-old heritage. ...
- Digitas Creates Crocs Mad Lab To Up Fan Engagement
MAD, Fern Siegel - Thursday, August 15, 2024
Fans can produce personalized Bbitz, AI-generated charms based on the Jibbitz sh ...
- Bulletproof's New Platform Favors Creative Disruption
MAD, Fern Siegel - Thursday, August 15, 2024
The 25-year-old indie brand agency refocuses strategy to defy convention. ...
- Robertson Takes Reins As BBDO Worldwide Chairman, Reyes Promoted To President-CEO
MAD, Fern Siegel - Thursday, August 15, 2024
Reyes joined BBDO last fall. She calls BBDO "a fantastic agency wi ...
- Hanson Dodge Wins 2 New Assignments
Accounts on the Move, Fern Siegel - Wednesday, August 14, 2024
The Utah Office of Tourism name HD its digital agency partner f ...
- AbelsonTaylor Launches AT Activate To Enhance Media Options
MAD, Fern Siegel - Wednesday, August 14, 2024
The new business unit is headed by Christie Volke, vice president ...
- Civitas Opens NYC Office, Names 2 Execs To Deepen Sports Marketing
MAD, Fern Siegel - Wednesday, August 14, 2024
The agency helps brands step into that space where fandom and li ...
- Cupak Named Head Of Product For PMG
MAD, Fern Siegel - Tuesday, August 13, 2024
The digital marketing agency will have Crissi Cupak lead martech solutions a ...
- Dentsu Reports First-Half Recovery, Cites New Media Business Wins
MediaDailyNews, Joe Mandese - Wednesday, August 14, 2024
"The second quarter saw a return to growth, with the group reporti ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud Solutions
MAD, Fern Siegel - Monday, August 12, 2024
BBN has partners in 71 locations in 31 countries. Poland-based Nuvola Clo ...
- Iris Worldwide, MarketOne Create Revenue Tool For B2B Enterprises
MAD, Fern Siegel - Friday, August 9, 2024
ABX leverages data-driven strategy, hyper-targeting and account-based advertising. ...
- Holiday Planning For Brands And Agencies Starts Right About...Now
Mediapsssst, Richard Whitman - Friday, August 9, 2024
Or at the very latest when you get from vacation. Stagwell agen ...
- JDO Gives Havana Rum Spirited Redesign
Out to Launch, Fern Siegel - Friday, August 9, 2024
The new branding unifies the product in global markets. ...
- Mascatello Promoted To Head Of Design, Mythology
People on the Move, Fern Siegel - Friday, August 9, 2024
Her account focus will include A24, Harry's, Speedo and Half Magi. ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Terri & Sandy Wins Four Revlon Accounts
MAD, Fern Siegel - Thursday, August 8, 2024
The agency will develop a new brand platform, based on a digital-fir ...
- New Engen Picks Hill To Oversee Affiliate Marketing
MAD, Fern Siegel - Thursday, August 8, 2024
The agency says Hill's vision aligns with New Engen's commitment to he ...
- Green Leads House 337's Brand-Building As Chief Creative Officer
MAD, Fern Siegel - Thursday, August 8, 2024
Prior to this, he was executive creative director at Octagon in N ...
- BBDO Taps Choi To Run Its New York, Chicago Offices
MAD, Steve McClellan - Thursday, August 8, 2024
Choi spent the past two years as president of Wieden+Kennedy New Yor ...
- Stagwell Expands MENA Footprint With Consulum Acquisition
MAD, Steve McClellan - Thursday, August 8, 2024
It's the second recent acquisition in the region for Stagwell, which la ...
- Duncan Channon Taps Costa For Senior Creative Role
People on the Move, Steve McClellan - Thursday, August 8, 2024
San Franciso-based ad agency Duncan Channon has named Cristián Costa as Gro ...
- TDA Boulder Wins AOR Duties For Del Real Foods
Accounts on the Move, Fern Siegel - Wednesday, August 7, 2024
The agency's first work is expected in early fall. ...
- Walsh Takes Reins As COO Ogilvy Health
MAD, Fern Siegel - Wednesday, August 7, 2024
Ahe will oversee agency operations, marketing and communications, and innovation for Nor ...
- Dentsu Integrates Merkury Platform With Quantcast
MAD, Steve McClellan - Wednesday, August 7, 2024
The integration has been activated across key Dentsu clients and is n ...
- Read On GroupM: Not As Successful In North America As It Needs To Be
MAD, Steve McClellan - Wednesday, August 7, 2024
But the WPP CEO said the company is taking steps to reme ...
- Effie Soon To Live In (Cannes) Lions Den
MAD, Steve McClellan - Wednesday, August 7, 2024
In addition to hosting the marketing effectiveness awards, Effie provides insights fr ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Plumecke Named Innocean's European COO
People on the Move, Fern Siegel - Wednesday, August 7, 2024
She will direct the European business with the agency's clients Hyundai, K ...