• by Fern Siegel , 89 minutes ago

Zoom will officially launch its new ad and brand campaign,  “Zoom Ahead,”  on Dec. 31 during the U.S. College Football Playoffs.

No Notes, Colin Jost's agency, created the spot. Written by Jost, the ad is directed by Mike Diva and stars "SNL" cast member Bowen Yang.

The campaign will includes major media buys. After the playoffs, it will air a regional pre-show buy for the Big Game on February 8 in top U.S. markets. Additional activations will appear across digital, social and experiential channels throughout the spring.

“I Use Zoom! is more than a campaign — it’s a wake-up call,” Kimberly Storin, Chief Marketing Officer at Zoom, told Agency Daily. “People want tools that make work easier and don’t slow them down. Zoom wins because it clears the chaos and actually makes work feel doable. We’re bringing the full weight of an AI-first platform that’s bigger, smarter and more connected than ever without losing the simplicity that made millions fall in love with Zoom in the first place.”

Another first: Zoom uses its name as a verb in ads. “Zoom Ahead” reflects Zoom’s positioning as a key communication platform — both business and personal.

No Notes has also done commercial work for Blue Moon, with Jost featured in two beer spots.

Founded in 2011, Zoom is headquartered in San Jose, California.