• by Fern Siegel , 9 hours ago

Creator marketing agency Influencer has selected Ryan Fitzpatrick as CFO. 

Fitzpatrick will oversee all financials, including global operations, platform economics, creator payments, multimarket governance, tech investment and commercial strategy.

Previously, he worked nearly eight years at VaynerX in various roles, ending as SVP, finance. Before that, he served as the EMEA regional controller for Geometry Global.

"The CFO role in our category is no longer about accounting — it's about acceleration," said Ben Jeffries, CEO/co-founder. "We're building a company designed to power the creator era — one capable of paying $1B to creators by 2034. To do that, you need a CFO who understands not only the financial mechanics of a high-growth organization, but the cultural and technological shifts redefining the marketing landscape. Ryan is that leader."

Influencer, which began in 2015, has global partnerships with TikTok, YouTube, Meta, Twitch and Pinterest. Its campaign work includes Spotify, Nike, SharkNinja and Coca-Cola.

Fitzpatrick said the new post was "a chance to join a company with the momentum, vision and belief to become one of the defining creative and technology companies of the next decade."