- Cramer-Krasselt Wins Instant Pot Creative-Media AOR
Accounts on the Move, Fern Siegel - Tuesday, April 8, 2025
C-K will manage media strategy and creative execution for the brand's kitch ...
- FCB Partner New Honor Society Adds 2 Executives To Oversee Strategy, Creative
MAD, Fern Siegel - Tuesday, April 8, 2025
The alliance lets New Honor Society utilize the resources and expertise ...
- Dentsu Signs EU AI Pact To Promote Responsible AI Practices
MAD, Steve McClellan - Tuesday, April 8, 2025
Over 130 organizations have signed the voluntary pact designed to promote responsib ...
- Mercedes-Benz Goes All-Out For Masters
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2025
"We're excited that the game of golf continues to diversify and appe ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- PMG Enlarges UK Presence, Focuses On EMEA Growth
MAD, Fern Siegel - Monday, April 7, 2025
The agency has a new space in London and large offices ...
- VML Promotes Geheb To CEO Of Its Enterprise Solutions Division
MAD, Steve McClellan - Monday, April 7, 2025
VML Enterprise Solutions, with annual revenues of $1.5 billion, is the agency ...
- Acadia Acquires Amazon Accelerator Crush
MAD, Steve McClellan - Tuesday, April 8, 2025
Crush, which bases its compensation on sales growth achieved by clients, wi ...
- Sam's Club Appoints Publicis Groupe 'Intergrated Agency Of Record'
MAD, Steve McClellan - Monday, April 7, 2025
Sam's Club's spent about $175 million on measured media in 2024, accordi ...
- M+C Saatchi S+E Fills NA Leadership Gap After Defections
MAD, Steve McClellan - Monday, April 7, 2025
The announcement follows the defection of two long-time leaders there - Andr ...
- Are Stagwell's Five-Year Financial Targets Overly Optimistic?
Mediapsssst, Richard Whitman - Monday, April 7, 2025
At least one analyst-Brian Wieser-believes so, arguing that each of the firm ...
- DePasquale Joins CBX As Senior Strategy Director
People on the Move, Fern Siegel - Friday, April 4, 2025
Her "rare blend of entrepreneurial energy and strategic depth" was key ...
- Stetter Heads Creative For Saylor
MAD, Fern Siegel - Thursday, April 3, 2025
The appointment is part of a broader initiative to bolster the creati ...
- Filip Launches International Waters, Touts 'Chartered Creativity'
MAD, Fern Siegel - Thursday, April 3, 2025
The decentralized entity is geared to mid-sized clients with revenues between $ ...
- LinkedIn Shifts Global Account To Publicis Media
MAD, Steve McClellan - Thursday, April 3, 2025
LinkedIn, part of Microsoft, spends an estimated $250 million on annual measur ...
- Gut Names Pierre Global Chief Intelligence Officer
MAD, Fern Siegel - Thursday, April 3, 2025
Based in Miami, Pierre will lead all technology efforts, internally and wi ...
- Mekansim Expands To Canada, Merges With Camp Jefferson, Jungle
MAD, Steve McClellan - Wednesday, April 2, 2025
The Canadian agencies, part of Quebec City-based ad group Plus Company a ...
- Common Interest Acquires 51% Stake In Agency Amplify
MAD, Steve McClellan - Thursday, April 3, 2025
The price was not disclosed but Common Interest said it has committ ...
- Snapchat Attracts Smaller Agencies With Partner Program Expansion
MediaDailyNews, Colin Kirkland - Thursday, April 3, 2025
By expanding the program, which offers agencies an exclusive badge and packa ...
- Bread & Butter Wines Pours Argonaut Into Creative AOR Role
Accounts on the Move, Fern Siegel - Tuesday, April 1, 2025
The agency's remit is to position the brand as a premium go- ...
- Baldwin&, North Create Bi-Coastal Agency With Merger
MAD, Steve McClellan - Tuesday, April 1, 2025
North CEO Rebecca Armstrong and the agency's chief creative officer Mark R ...
- Stagwell Creates Chief AI Officer Role, Taps Microsoft's Kahan To Man It
MAD, Steve McClellan - Wednesday, April 2, 2025
Kahan brings nearly four decades of experience in data and artificial intelligenc ...
- After A Transformational Year Omnicom's Wren Receives A 7.5% Pay Hike
Mediapsssst, Richard Whitman - Wednesday, April 2, 2025
The raise was awarded for meeting financial targets but Wren also transform ...
- WPP's Q1 Results Are Likely Weak Amid Doubts About Revenue Guidance, BofA Says
Research Intelligencer, Robert Williams - Wednesday, April 2, 2025
Recent client losses - including Volvo - and ongoing macro uncertainty wei ...
- Vera Bradley Assigns Callen Lead Creative Agency
Accounts on the Move, Fern Siegel - Monday, March 31, 2025
The agency's remit is to leverage the company's heritage to a n ...
- Mile Marker Wins Narcan's AOR Account, Adds Earth Breeze To Roster
MAD, Fern Siegel - Monday, March 31, 2025
Narcan reverses opioid overdoses by temporarily blocking receptors in the brain. T ...
- Curtis Takes Reins As Chief Creative Officer, LePub New York
MAD, Fern Siegel - Monday, March 31, 2025
The former McCann exec will focus on debut clients Heineken and Baril ...
- Grown In Idaho Launches Tie-in Program With 'A Minecraft Movie'
MAD, Steve McClellan - Monday, March 31, 2025
Idaho is the film's real-world setting, which the brand is leveraging ...
- Travis Kelce-Backed Accelerator, VIOME, Appoint Dolsten AOR
MAD, Steve McClellan - Tuesday, April 1, 2025
Dolsten & Co. Is a new AI-focused creative agency based in N ...