LinkedIn Shifts Global Account To Publicis Media

 

LinkedIn, the social network for business professionals, has shifted its global media account to Publicis Media after a review that included incumbent Dentsu. 

LinkedIn, part of Microsoft, spends an estimated $250 million on annual measured media globally, according to agency research firm COMvergence. 

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A LinkedIn representative confirmed that Publicis is now handling the assignment, “as we continue to look for new and innovative ways to reach our members and customers.” 

 

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