• by Fern Siegel , April 8, 2025

Instant Pot Brands, which designs and markets electric pressure cookers, air fryers and small kitchen appliances, named Cramer-Krasselt its creative-media agency of record.

The account was won after a competitive review.

C-K will manage media strategy and creative execution for the appliance brand’s kitchen products launch.

Instant Pot joins a client roster that includes Tropicana, Porsche, Echo Outdoor Power Equipment and Belle Tire.

Karen Seamen, President-COO at C-K, said: “Our interconnected approach allows us to move quickly in today’s ever-changing marketing world. We’re  excited to bring a new strategy to Instant Pot’s upcoming launch.”

The indie creative agency has offices in Chicago and Milwaukee.