- Theme Park Operator Herschend Taps Crossmedia As Media AOR
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
Herschend operates more than 40 leading attractions across North America, including Dollywo ...
- PMG Taps WPP Media's Krichefski For EMEA
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
John Krichefski previously served as CEO of GroupM (now WPP Media) EME ...
- Supermarket Chain Hy-Vee Taps Dentsu's iProspect, Includes Bespoke 'RedMedia' Network
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
Hy-Vee's "RedMedia" retail media ad network is part of the remit, t ...
- The First Agentic Media Buy, More To Come
Planning & Buying Insider, Joe Mandese - Thursday, October 16, 2025
"It felt like you were watching the first banner ad being served ...
- 05:37 Pursues A Mission: Breakthrough Branding
MAD, Fern Siegel - Tuesday, October 14, 2025
Ad vets Catherine Peacock and Christopher Keatinge align advertising and branding. ...
- ReloShare Highlights Child Homelessness, Offers Shelter
MAD, Fern Siegel - Tuesday, October 14, 2025
Adam&eveDDB US debuted "No Room to Dream," an immersive campaign that provid ...
- WPP Expands Google AI Partnership, Commits $400M
MAD, Steve McClellan - Tuesday, October 14, 2025
The deal was finalized recently in Mountain View, CA (where Google ...
- Havas Upgrades Full-Year Outlook After Q3 Growth
MAD, Steve McClellan - Tuesday, October 14, 2025
The firm is the second holdco to report Q3 earnings, following Public ...
- Ram Goes Long For College Football Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 14, 2025
"We threw around several names at the beginning, but Terry Crews ju ...
- Billions Of Dollars Invested In AI Deals And Hubs Worldwide
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
This week, financial investments from WPP Group, Google, Salesforce and others contin ...
- Uber Targets Suburban Life, 'Drivers' Ready For Anything
MAD, Fern Siegel - Monday, October 13, 2025
Mother New York's cross-media campaign is an expansive story platform. ...
- Lyft Helps U.S. Navy Celebrate Its Semiquincentennial
MAD, Steve McClellan - Monday, October 13, 2025
The campaign was developed in collaboration with the Navy Recruiting Command's creati ...
- Gallop Receives Leadership Icon Award
MAD, Steve McClellan - Monday, October 13, 2025
The award recognizes exceptional leaders who have played a pivotal role ...
- Huge Acquires Both&Yes Creative Studio
MAD, Steve McClellan - Monday, October 13, 2025
As part of the acquisition, Both&Yes co-founders, Ken Frederick and Michael Li ...
- Publicis Raises Outlook On Strong Q3
MAD, Steve McClellan - Tuesday, October 14, 2025
The company reported organic growth of 5.7% for the period and rais ...
- Farjami Joins Reddit, Remit To Boost Agency Relationships
MAD, Steve McClellan - Tuesday, October 14, 2025
In the second quarter, Reddit's advertising revenue grew 84% year-over-year to $4 ...
- Weiler Leads Novus' Data Strategy
People on the Move, Fern Siegel - Monday, October 13, 2025
The new hire will overseeing AI, modeling and performance accountability. ...
- 'Point' Taken: Publicis Unit Taps Kristin Bell To Showcase Citi's Elite Card
MAD, Fern Siegel - Friday, October 10, 2025
The agency and Citi teamed on creative and media strategy, as we ...
- EVP Kessler Handles Regional Operations, N.A. For We Are Social
MAD, Fern Siegel - Friday, October 10, 2025
Kessler's charge is to integrate emerging technologies, including AI, to up efficie ...
- Brecker Heads To Siberia As Partner, Innovation
MAD, Fern Siegel - Friday, October 10, 2025
The new hire believes innovation comes from questioning the obvious and buildi ...
- Campaign Puts A Spotlight On Creator Mental Health
MAD, Steve McClellan - Saturday, October 11, 2025
The Times Square takeover is the first in a series of activatio ...
- De Caluwe Joins R/GA As Executive Creative Director
MAD, Fern Siegel - Thursday, October 9, 2025
The new hire will oversee creative across Nike, a 24-year agency partnershi ...
- AMP Debuts, 2 Agencies Merge To Connect Creative, Media
MAD, Fern Siegel - Thursday, October 9, 2025
AMP, the new entity, offers six distinct practices, including strategy, retail a ...
- Regelous Tapped To Lead InnerGroup's In-House Advisory Practice
MAD, Steve McClellan - Thursday, October 9, 2025
The practice is designed to help in-house teams be more agile a ...
- Chime Group's VCCP Expands U.S. Leadership Team
MAD, Steve McClellan - Thursday, October 9, 2025
Julia Morrisey has been appointed Managing Partner, Head of Account Management, Al ...
- Ingredion Selects Bader Rutter As Its Global AOR
MAD, Steve McClellan - Thursday, October 9, 2025
The remit includes integrated brand strategy, creative and media planning and buy ...
- Delta Airlines Launches Global Media Review
MAD, Steve McClellan - Thursday, October 9, 2025
The firm's estimated spending on measured media last year was $150 millio ...
- Clean Simple Eats Names January Digital Media AOR
Accounts on the Move, Fern Siegel - Wednesday, October 8, 2025
The agency handles media strategy and planning across Meta and Google. ...
- Dojo Opens Miami Office, Adds Microsoft Account
MAD, Fern Siegel - Wednesday, October 8, 2025
The U.S. operation will be led by Marlon Zanatti. ...
- 'Desert' Heat: De Beers Celebrates Natural Diamonds As Personal Expressions
MAD, Fern Siegel - Wednesday, October 8, 2025
Three spots by Arnold lllustrate the desert's beauty and the diamonds' h ...