- AbelsonTaylor Selects Zylberman Business Development Director
People on the Move, Fern Siegel - Tuesday, September 17, 2024
He will help lead pitch development and support organic business growth. ...
- Independent Political TV Viewers: Can Harris, Trump Campaigns Find Them?
TV Watch, Wayne Friedman - Wednesday, September 18, 2024
Samba TV says some crucial voting blocs - Hispanic and Asian househol ...
- Eagle Tapped As CEO, Iris London, Hopkins Named ECD
MAD, Fern Siegel - Monday, September 16, 2024
Zoe Eagle joins in November from Accenture Song. ...
- Havas Study Details Attention Needed To Drive Brand Outcomes
MAD, Steve McClellan - Monday, September 16, 2024
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metric ...
- Momentum's Wellness Immersion Day
Mediapsssst, Richard Whitman - Monday, September 16, 2024
The agency's employees worldwide will devote a day to considering wellness a ...
- VideoAmp Guaranteed Currency For $1B In Buys YTD
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- MindgruveMacarta Merges With Icon Commerce
MAD, Steve McClellan - Friday, September 13, 2024
The combined entity has expertise in CPG, B2B, healthcare, financial services, a ...
- PHD Taps GroupM Veteran To Fill New C-Suite Role
MAD, Steve McClellan - Friday, September 13, 2024
Vincent Rebeix has been named the agency's first global chief operating office ...
- Spanish Ad Group Taps Former Dentsu Exec To Spearhead U.S. Expansion
MAD, Steve McClellan - Friday, September 13, 2024
Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corpora ...
- VW's Cupra Terramar Unveiled In Global Effort
Marketing Daily, Tanya Gazdik - Sunday, September 15, 2024
The cinematic spot from &Rosas will roll out in 50 countries, wi ...
- Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish Yet
MediaDailyNews, Joe Mandese - Monday, September 16, 2024
Citing a strong macroeconomy and demand for digital and CTV advertising, ...
- DonerNorth Names Haroutunian As GM
People on the Move, Fern Siegel - Friday, September 13, 2024
She will lead the agency's business leadership team and business development. ...
- Write Now! Agency Creates Campaign For The Novelry
MAD, Fern Siegel - Thursday, September 12, 2024
The online writing school wants you to release your inner author ...
- Amplify Debuts Futures, New Practice Charts Tech Course For Brands
MAD, Fern Siegel - Thursday, September 12, 2024
Ed Hallam and Izzy Kertland will head the unit. ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- BarkleyOKRP Spoofs Reality Dating Shows In New Metro By T-Mobile Campaign
MAD, Steve McClellan - Thursday, September 12, 2024
It pokes fun at the love entanglements, squabbles, backbiting and deception fou ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Quality Meats Names King As Head Of Growth
People on the Move, Fern Siegel - Thursday, September 12, 2024
Based in Chicago, King will work the agency's teams across the ...
- The Games Planners & Buyers Don't Play
Planning & Buying Insider, Joe Mandese - Friday, September 13, 2024
As editor of trade pubs focused on where advertisers and agencies pl ...
- Shadow Named The Mercer's AOR
Accounts on the Move, Fern Siegel - Thursday, September 12, 2024
The luxury hotel is located in a landmark Romanesque revival building ...
- Five Trends Defining A New Era of Brand/Creator Collaboration
MAD, Steve McClellan - Wednesday, September 11, 2024
The trends are identified in a new report from social agency ...
- Ascential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
"Ascential also believes that it is unlikely that any sale will ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, a ...
- Rick Sittig 'Breaking Up" With Advertising And Shuttering His Agency Secret Weapon
Mediapsssst, Richard Whitman - Wednesday, September 11, 2024
Sittig wrote a "Dear John" letter to the advertising business saying ...
- Topol Upped To Chief Creative Officer, Oberland
People on the Move, Fern Siegel - Wednesday, September 11, 2024
Agency founder Bill Oberlander called Topol "a powerful writer and dynamic lead ...
- Novus Named Media AOR For DePaul University
Accounts on the Move, Fern Siegel - Tuesday, September 10, 2024
DePaul is one of the largest Catholic institutions in the U.S. ...
- David Selects Lobaton As Chief Creative Officer, North America
MAD, Fern Siegel - Tuesday, September 10, 2024
In the new post for the WPP agency, Lobaton will oversee offic ...
- Havas Acquires Data Agency DMPG
MAD, Steve McClellan - Tuesday, September 10, 2024
The agency will be aligned with Havas Media Network's data, tech a ...
- Ogilvy Ups Gordon To Global CEO, Advertising
MAD, Fern Siegel - Tuesday, September 10, 2024
Since 2021, Gordon has been CEO of Ogilvy UK, overseeing all agen ...
- 'Irrelevant' and Other Dirty Words: The State Of Advertising Agencies
MAD, Rebecca Armstrong - Tuesday, September 10, 2024
We're hearing it's more difficult for agencies to project revenue, to sta ...