- Most Marketers Plan More Principal Media Buying In 2026
MAD, Steve McClellan - Monday, January 19, 2026
That's according to a report from research firm Forrester, which found th ...
- Pinnacle Advertising Names 2 Execs To C-Suite
People on the Move, Fern Siegel - Monday, January 19, 2026
Jules Boasberg and Jon Berna head growth and technology for the Chica ...
- Hanson Dodge Appoints New Group Creative Director
People on the Move, Steve McClellan - Tuesday, January 20, 2026
Milwaukee-based Hanson Dodge has appointed Chad Verly to the new ro ...
- Ad Industry Descends On Davos
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 20, 2026
Publicis Groupe is listed as a partner for the World Economic For ...
- On The Frontier: Journalists Form A Brand Content Agency
Publishing Insider, Ray Schultz - Tuesday, January 20, 2026
Co-founder Gideon Lichfield is the former editor in chief of "Wired." ...
- Curiosity Wins Nurri AOR, Launches 'Shake' Campaign
MAD, Fern Siegel - Friday, January 16, 2026
The ready-to-drink protein milkshake was named Instacart's fastest-growing brand. ...
- Ore-Ida French Fry Skis Promote Sport, Food
MAD, Fern Siegel - Friday, January 16, 2026
The Kitchen's OOH work will be visible during the X Games. ...
- CourtAvenue Taps Stagwell Vet Freye For New C-Suite Role
MAD, Steve McClellan - Friday, January 16, 2026
In addition to driving growth, Freye is tasked with advancing the agency ...
- Hesz Joins WPP As Co-Lead Of New Strategy Architects Group
MAD, Steve McClellan - Friday, January 16, 2026
The new group is designed to serve as a central strategy h ...
- Ogilvy Scores Major League Soccer AOR
Accounts on the Move, Fern Siegel - Thursday, January 15, 2026
The WPP agency will debut "MLS is Back" in late February. ...
- Rethink Adds Schultz, O'Connor As ECDs, Strengthens Creative Muscle
MAD, Fern Siegel - Thursday, January 15, 2026
The agency is making its creative team comprise at least half t ...
- Smartphone Maker Oppo Selects Assembly, Allison WW For Singapore Assignment
MAD, Steve McClellan - Thursday, January 15, 2026
Assembly will handle media and Allison will oversee PR/influencer activities, but t ...
- Carey Succeeds McGovern As President Of Omnicom's Optimum Sports
MAD, Steve McClellan - Friday, January 16, 2026
Carey, who has been with OS since 2005, takes the helm followi ...
- Vocelli Pizza Names Love Advertising Marketing AOR
Accounts on the Move, Fern Siegel - Wednesday, January 14, 2026
The agency will handle media, creative campaigns and influencer strategy. ...
- Dalton Joins Another Thing As Managing Director, Aids Expansion
MAD, Fern Siegel - Wednesday, January 14, 2026
The ex-MullenLowe executive will oversee agency operations and client partnerships. ...
- Target Prescribes Wellness, Anomaly Creates Self-Care Spot
MAD, Fern Siegel - Wednesday, January 14, 2026
The retailer has significantly expanded its product lines by 30%. ...
- Dentsu Reportedly Fails To Attract Bidders For International Ops
MAD, Steve McClellan - Wednesday, January 14, 2026
The "Financial Times" reported that Dentsu CEO Hiroshi Igarashi had informed boa ...
- Car And Driver Positions As Trusted Source For Car Buyers In New Campaign
MAD, Steve McClellan - Wednesday, January 14, 2026
The campaign, developed with PMG, leverages the magazines "legacy of authority a ...
- Google's Billion iPhone Advantage Will Reshape Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 15, 2026
Google's multi-year contract with Apple to support its push further into ...
- Effort To Sell Dentsu's International Business Reported Near Collapse
Around the Net In Media, Ray Schultz - Wednesday, January 14, 2026
Potential trade buyers and private-equity suitors have walked away from talks ...
- Nick Offerman Checks Out True Value For DIYers
MAD, Fern Siegel - Tuesday, January 13, 2026
Laughlin Constable launched "Your Project, Your Way" to reach a new generat ...
- Snapdragon Compute Programs 72andSunny As Creative AOR
MAD, Fern Siegel - Tuesday, January 13, 2026
First work for the Qualcomm tech begins in the first quarter. ...
- WPP's India Leader Stepping Down In March
MAD, Steve McClellan - Tuesday, January 13, 2026
During his 20-year tenure at the company, India grew to become ...
- Crossmedia Snags Two Holdco Media Vets For Senior Roles
MAD, Steve McClellan - Tuesday, January 13, 2026
Dino Mytides has been appointed executive director-head of Redbox and Kaitlyn McInn ...
- BarkleyOKRP Set To Open Its First New York Office
MAD, Steve McClellan - Tuesday, January 13, 2026
At launch later this month roughly 20 employees will be based ...
- The First - And Probably Last - Omnicom Media Global Landscape
Planning & Buying Insider, Joe Mandese - Tuesday, January 13, 2026
In what will likely prove to be Magna Global's last -- a ...
- Colle McVoy Cooks Up Visibility For Instant Pot
Accounts on the Move, Fern Siegel - Monday, January 12, 2026
The remit is to reach younger audiences who haven't engaged with t ...
- Pace Hires Calderone As Chief Growth Officer
MAD, Fern Siegel - Monday, January 12, 2026
Rosemary Calderone will oversee the marketing and new business teams. ...
- Gut Feeling: Kellogg's Raisin Bran To Debut First Super Bowl Ad
MAD, Fern Siegel - Monday, January 12, 2026
VaynerMedia's spot stresses the key fiber the cereal provides. ...
- 'Good' To Go: Jonas Brothers Promote Almond Breeze
MAD, Fern Siegel - Monday, January 12, 2026
After rejecting various AI scenarios, the trio endorses the real thing. ...