- Ingredient Taps Horgen As Senior Director Content Strategy
People on the Move, Fern Siegel - Friday, October 4, 2024
Horgen joins from the 'Star Tribune,' where he began as a repor ...
- Wyndham Taps Havas As North American Consumer Marketing AOR
Accounts on the Move, Fern Siegel - Thursday, October 3, 2024
Havas will oversee media, creative, social and digital across all Wyndham bra ...
- Schnebel Heads Planning For Crossmedia
MAD, Fern Siegel - Thursday, October 3, 2024
Prior to his hire, Schnebel was SVP, managing director at UM Worldw ...
- Havas Hires Investor Relations Head Ahead Of Proposed Spinoff From Vivendi
MAD, Steve McClellan - Wednesday, October 2, 2024
The spinoff plan could be activated by the end of the ye ...
- Gut Expands To Asia With Singapore Office
MAD, Steve McClellan - Wednesday, October 2, 2024
The launch marks the third office opening this year for the six-year-o ...
- UK Marketing Group MSQ Acquires NYC Agency SPCSHP
MAD, Steve McClellan - Wednesday, October 2, 2024
MSQ said the transaction more than doubles its presence in the U.S ...
- More Americans Are Using Social Media To Find Their New Car: Report
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A study finds 45% of Americans have expressed a willingness to purcha ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Johnson To Head Growth For Apollo Partners
MAD, Fern Siegel - Tuesday, October 1, 2024
Joining from Duncan Channon/San Francisco, she will work to enhance the agency ...
- Mischief Campaign Highlights Peet's Singular Obsession
MAD, Steve McClellan - Tuesday, October 1, 2024
Underlying the campaign is research finding that 87% of coffee drinkers kn ...
- Omnicom's Rapp Taps Accenture Song For Its New Global CEO
MAD, Steve McClellan - Tuesday, October 1, 2024
Jeannine Falcone succeeds Marco Scognamiglio, a 25-year veteran of the agency w ...
- Hudson MX Discontinues Operations, Sale Plans Unclear
MediaDailyNews, Joe Mandese - Wednesday, October 2, 2024
Short-lived but storied agency tech startup Hudson MX appears to have turn ...
- Tata Consultancy Services Retains Top Kantar BrandZ Ranking
Mediapsssst, Richard Whitman - Tuesday, October 1, 2024
The would-be buyer of Interpublic Group's digital agency R/GA has been top-rank ...
- Spark Named AOR For Greater Fort Lauderdale
Accounts on the Move, Fern Siegel - Monday, September 30, 2024
The agency will develop campaigns aimed at domestic and global markets. ...
- Armstrong Charged With Global Growth At Iris Worldwide
MAD, Fern Siegel - Monday, September 30, 2024
Before this, Leigh Armstrong was director of new business development at Ch ...
- Nail Campaign Urges Young Voters To Cancel An 'A**hole'
MAD, Steve McClellan - Monday, September 30, 2024
The idea is to persuade disengaged young voters to turn out rath ...
- AFG& Promotes Two To President Roles
MAD, Steve McClellan - Monday, September 30, 2024
Dawn Terrazas has been named president of North America and Latin Ameri ...
- AI's Blind Spot: The Need For Human Oversight
MAD, Ashwini Karandikar - Monday, September 30, 2024
As Generative AI (GenAI) adoption continues to accelerate, we are witnessing ...
- Horizon Taps Progress Partners' Venuto For New Product/Data Role
MediaDailyNews, Joe Mandese - Tuesday, October 1, 2024
Prior to joining the tech-centric investment banker as COO in 2020, Domen ...
- StrawberryFrog Names Scutellaro General Manager
People on the Move, Steve McClellan - Monday, September 30, 2024
New York-based StrawberryFrog has appointed Steve Scutellaro to general manager, a n ...
- MWG Reshuffles Detroit Operations Leadership
MAD, Steve McClellan - Friday, September 27, 2024
Commonwealth//McCann, the dedicated Chevrolet agency, will be renamed McCann Detroit. The o ...
- Publicis, Accenture Help Mondelez Launch New Gen AI Platform
MAD, Steve McClellan - Friday, September 27, 2024
Publicis Groupe will be responsible for building the Gen AI foundation th ...
- Anti-Misogyny Campaign Is ARF David Ogilvy Awards Grand Winner
MAD, Steve McClellan - Friday, September 27, 2024
The campaign, called, "Say Maaate To A Mate," was created by Ogil ...
- Meta VR Avatars Have More Customizations, Human-like Movements
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The virtual avatars will offer users a wider range of customizable physic ...
- Billups Appoints 2 To New C-Suite Roles
People on the Move, Fern Siegel - Friday, September 27, 2024
Billups named Claudia Valderrama as Global COO and Ben Milne as C ...
- A $5 Million Budget Is Enough
Planning & Buying Insider, Jared Belsky - Monday, September 30, 2024
CMOs often lament they need twice that, at least, to stand apa ...
- Deutsch Drops LA From Name, Champions Independent Spirit
MAD, Fern Siegel - Thursday, September 26, 2024
"We are a company that has a history of reinventing itself," sa ...
- Belle Tire Awards Cramer-Krasselt Media, Creative, Analytics Remit
MAD, Steve McClellan - Thursday, September 26, 2024
The Southfield, MI-based retail chain has 182 locations across the Midwest a ...
- BarkleyOKRP Named Marketing AOR For National Pork Board
MAD, Steve McClellan - Thursday, September 26, 2024
The assignment includes a fully integrated marketing approach for pork, including strateg ...