• by Fern Siegel , 4 hours ago

Fifty Thousand Feet acquired CX consultancy Tangible and named its CEO Sarah Buckler as FTF's COO.  

No financial terms were disclosed. The move expands Fifty Thousand Feet's strategy and enterprise capabilities. It also adds Intuit to its roster. Management stressed that clients will enjoy consistency and craft, not disruption, as it scales.

Part of a smooth transition is comfort in the senior ranks. CEO Kate Watts, Buckler, Mike May, Chief Strategy Officer and Erica Schoch, managing director all spent a decade at Huge. 

“We acquired Tangible to close a gap we see across the industry — strong brand thinking that stops short of execution, or execution that lacks strategic depth,” Watts told Agency Daily.

“Tangible’s discipline in customer understanding, experience design and execution strengthens Fifty Thousand Feet’s ability to translate strategic clarity into work that performs without diluting taste or rigor. It also adds depth in complex categories, like enterprise software, financial services and technology.”

The acquisition enhances FTF's mission: “timeless brands for discerning audiences.”  Watts calls the focus a deliberate counterpoint to an industry obsessed with volume, velocity and visibility at any cost. 

“Timeless brands are built by making fewer, better decisions, grounded in strategy, well-designed experiences, and content that earns attention rather than interrupts it. This is how brands remain culturally relevant without being culturally disposable, and how they build trust that compounds over time.” 

Fifty Thousand Feet's client roster includes Knoll, Citadel, Salesforce and Thibaut.