- Moving From Mass Marketing To Mass Mattering
MAD, Larissa Faw - Thursday, June 22, 2017
Brands have the opportunity to do more than simply sell products. Th ...
- Samsung Touts Brand Vision, 'Team Of Rivals' Approach
MAD, Larissa Faw - Thursday, June 22, 2017
It's easier to herd cats than to get agencies to work togethe ...
- John Lewis Creative Pulls Heartstrings To Move Goods
MAD, Larissa Faw - Friday, June 23, 2017
Adam&EveDDB has received more than 124 creative awards over the past fi ...
- REV DOOR: North Hires Allen For New Music-Focused Venture
People on the Move, Steve McClellan - Thursday, June 22, 2017
Portland creative agency North Inc. has named music and tech veteran Da ...
- Arnold Worldwide Promotes 3 Senior Executives
MAD, Steve McClellan - Wednesday, June 21, 2017
Havas Ad shop Arnold Worldwide has rejiggered its North American leadership structu ...
- R/GA's Greenberg To Cannes' Agency Attendees: Disrupt Thyself
MediaPost Live, Joe Mandese - Wednesday, June 21, 2017
In a world of constant technological disruption, it is better to disru ...
- Publicis Groupe To Forego Cannes Next Year. Yeah Right!
Mediapsssst, Richard Whitman - Wednesday, June 21, 2017
Yes Publicis, you got your big headline at Cannes this year. Doesn ...
- REV DOOR: Former Isobar U.S. President Butler Joins Intersection
People on the Move, Steve McClellan - Wednesday, June 21, 2017
Former Isobar U.S. President Jim Butler has been named President of t ...
- Publicis Groupe Takes AI-Powered Assistant In-House For Its 80,000 Employees
MAD, Laurie Sullivan - Tuesday, June 20, 2017
Engineers at Publicis Groupe plan to build an AI-powered virtual assistant nam ...
- REV DOOR: Grey Appoints A President To Oversee Its LA and SF Offices
People on the Move, Steve McClellan - Tuesday, June 20, 2017
Alex Morrison has been appointed President of Grey West, a new positi ...
- The Machines Are Coming! But Don't Worry, They're Here To Help
MAD, Larissa Faw - Monday, June 19, 2017
At a Cannes session today, Fortune's Adam Lashinsky, Isobar's Jean Lin a ...
- Adland's Diversity Problem Revisited At Cannes (Again)
MAD, Larissa Faw - Monday, June 19, 2017
"Let's stop talking about it and start doing something about it," WPP ...
- More Agency Consolidation At WPP: Mindshare Absorbs Ogilvy's Neo
MAD, Steve McClellan - Monday, June 19, 2017
For GroupM, it's the second big agency restructuring move in recent week ...
- Revolving Door: Changes At Deep Focus As Kraemer IS Named CEO
People on the Move, Steve McClellan - Monday, June 19, 2017
Engine announced today it was merging its agency Deep Focus with sibli ...
- Zenith: Vast Data Trove Yields Only Minor Uptick In Buying Efficiency, Brand Growth For Clients
MAD, Steve McClellan - Friday, June 16, 2017
That's according to a new survey from the Publicis Media agency, whi ...
- Cannes Debutant: 5 Steps To A Successful Festival
MAD, Christy Cross - Friday, June 16, 2017
Last year was my first trip to Cannes. While there are hundre ...
- SCC Merges PR, Influencer and Social Practices
MAD, Larissa Faw - Friday, June 16, 2017
Positioned as a silo-free operation, the rejiggered unit will develop traditional anal ...
- Revolving Door: WPP's Possible Appoints Chief Growth Officer
People on the Move, Steve McClellan - Friday, June 16, 2017
WPP shopper marketing specialist POSSIBLE has appointed Anurag Gupta Chief Growth Officer.&nbs ...
- BIZ DEV: Minute Maid Appoints Anomaly As Its New Ad Agency
Accounts on the Move, Steve McClellan - Thursday, June 15, 2017
Coca-Cola’s Minute Maid brand has shifted its creative agency assignment to Anomal ...
- Angela Kyle Joins gyro As U.S. New Business Head
MAD, Steve McClellan - Thursday, June 15, 2017
Kyle, previously at brand consultancy Wolff Olins, will lead new business effort ...
- Max Exodus: Evolving Essence Bolstered By Shifting Senior Maxus Executives
MAD, Steve McClellan - Thursday, June 15, 2017
Three senior Maxus executives are shifting to roles at Essence. A coup ...
- Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!
Media Insider, Maarten Albarda - Friday, June 16, 2017
Digital News Daily Editor Tobi Elkin wrote an article earlier this we ...
- Revolving Door: Argonaut Taps Moreno For Talent Recruitment
People on the Move, Steve McClellan - Thursday, June 15, 2017
Argonaut, part of Project Worldwide, has tapped Angelique Moreno to oversee tale ...
- Has Anything Changed A Year After ANA's Report On Media Transparency?
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
It's been slightly over a year since the Association of National Advertise ...
- Bullis Named Global CSO For GroupM's [m]PLATFORM
MAD, Steve McClellan - Wednesday, June 14, 2017
In her new role, Bullis is charged with creating the strategy f ...
- Horizon Spins Off Direct Marketing Unit
MAD, Larissa Faw - Wednesday, June 14, 2017
The new company will be led by EVP Gene Turner, the shop ...
- Dentsu Aegis Second Big Shop To Downgrade 2017 Ad Expansion
MediaDailyNews, Joe Mandese - Thursday, June 15, 2017
A day after Interpublic's Magna Global unit revised its 2017 ad outlo ...
- Sid Lee Taps W + K Veteran For Top U.S. Client Role
MAD, Steve McClellan - Tuesday, June 13, 2017
Sid Lee has appointed Mimi St. Gelais to the new role ...
- Dentsu Aegis' Horler Set To Leave After 17-Year Run
MAD, Steve McClellan - Tuesday, June 13, 2017
Dentsu Aegis Network US CEO Rob Horler is stepping down after ...
- Barton F. Graf Hires Boatload Of New Talent
Mediapsssst, Richard Whitman - Tuesday, June 13, 2017
And here's the kicker: They're going to form the nucleus of ...