- WPP To Buy German Agency
MAD, Steve McClellan - Thursday, July 13, 2017
The proposed acquisition of thjnk AG reflects the holding company's Post-Brexit grow ...
- Is Adland In Epic Fail Mode?
Mediapsssst, Richard Whitman - Thursday, July 13, 2017
Nah, probably not, but with recent "double downgrades" and stories about agenci ...
- NEW! NYC Restaurant Week Spruces Up Branding
Out to Launch, Larissa Faw - Thursday, July 13, 2017
NYC & Company, organizers of NYC Restaurant Week is celebrating the event&rsquo ...
- Revolving Door: Translation Appoints Eric Steele Group Creative Director
People on the Move, Steve McClellan - Thursday, July 13, 2017
Translation has appointed Eric Steele Group Creative Director. He will report ...
- BIZ DEV: Stonyfield Appoints GYK Antler AOR
Accounts on the Move, Larissa Faw - Wednesday, July 12, 2017
Stonyfield has appointed GYK Antler as its first creative agency of reco ...
- CreativeDrive Taps Omnicom Veteran Romero For CMO Role
MAD, Steve McClellan - Wednesday, July 12, 2017
The firm, part of Bertram Capital, has been making a big pu ...
- AMV BBDO's Plan To Bulk Up Its Creative Department With Talented Women
MAD, Larissa Faw - Wednesday, July 12, 2017
In what is considered one of the first large-scale agency programs ...
- IPG's Initiative Taps Vizeum's Fedorczuk To Oversee West Coast Ops
MAD, Steve McClellan - Tuesday, July 11, 2017
Initiative said the appointment was the capstone on its effort to shi ...
- Open Up! Making The Case For Open Sourcing
MAD, Martin Albrecht - Tuesday, July 11, 2017
Clients do not care about the logos on the business cards ...
- Revolving Door: Nuzzo Appointed To New PR/Social Media Post At I.D.E.A.
People on the Move, Larissa Faw - Monday, July 10, 2017
San Diego advertising and marketing agency I.D.E.A. has appointed Danielle Nuzzo ...
- Majority Of Marketers Still Struggle With Adaptive Marketing, Per CMO Council
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2017
About 67% of the CMOs participating in the study released Tuesday ra ...
- MXM Taps Agency Veteran Sebok For CCO Role
MAD, Steve McClellan - Monday, July 10, 2017
Meredith Xcelerated Marketing (MXM), the digital shop owned by publisher Meredith Corp ...
- SIFTLY Expands, Adds Media Services Practice
MAD, Larissa Faw - Monday, July 10, 2017
Andy Von Kennel has joined 2-year-old job matching site SIFTLY to overs ...
- No Virginia, There Are No Miracles
MAD, Larissa Faw - Monday, July 10, 2017
It can finally be revealed that it was all a stunt. Sin ...
- Dentsu Prosecuted Over 'Karoshi' Death
Mediapsssst, Richard Whitman - Monday, July 10, 2017
A year and a half after a young Dentsu worker at t ...
- Revolving Door: Ad2Pro Group Names Menon President of Global Operations
People on the Move, Steve McClellan - Monday, July 10, 2017
In what’s being billed as a growth management move, marketing services outf ...
- Hershey's Taps VR To Test In-Store Marketing
Connected Thinking, Chuck Martin - Monday, July 10, 2017
Virtual reality is joining shopper marketing. A virtual supermarket was created f ...
- Gatesman Agency Acquires Noble Communications
MAD, Steve McClellan - Friday, July 7, 2017
John Gatesman will continue in the role of CEO, with Shannon Bak ...
- Merkle Set To Acquire Data Firm Aquila Insight
MAD, Steve McClellan - Friday, July 7, 2017
The pending deal is Merkle's second European acquisition of 2017, following th ...
- End Of An Era: Sun Sets On Mediavest Brand
Mediapsssst, Richard Whitman - Sunday, July 9, 2017
Out with the old and in with the new, as they sa ...
- Revolving Door: Crossmedia Hires Sanjabi To Launch Cognitive Solutions Practice
People on the Move, Steve McClellan - Friday, July 7, 2017
Independent media agency Crossmedia announced today that it has named Karim Sanjabi, Executive Director, Cognitive Solution ...
- Publicis Retires Mediavest Brand, Which Helped Usher In Unbundled Era
MAD, Larissa Faw - Thursday, July 6, 2017
Publicis Media is retiring its well-known Mediavest brand, which handled some ...
- Revolving Door: Former WPP Executive Joins Collegium Holdings
People on the Move, Steve McClellan - Thursday, July 6, 2017
Robert S. Scalea, former NA Chief Strategy Officer at WPP’s J. Walt ...
- Havas Launches In-House Influencer Team
MAD, Larissa Faw - Wednesday, July 5, 2017
The agency indicated the operation will work across all Havas clients ...
- Havas Group Acquires Health Specialist SO What Global
MAD, Steve McClellan - Wednesday, July 5, 2017
The acquired firm is being grouped with Havas' existing agency Health F ...
- Periscope Gets Creative For Minnesota Lottery
Mediapsssst, Richard Whitman - Wednesday, July 5, 2017
Yeah, there's a sucker born every minute. But in Minnesota at leas ...
- Revolving Door: MEC/Maxus Names New Thailand Leader
People on the Move, Steve McClellan - Wednesday, July 5, 2017
NewCo—the temporary name GroupM has given to the combined MEC/Maxus agency—has appoint ...
- Agency Exec Sees Potential In VR Eye Tracking
AI & IoT Daily, Chase Martin - Wednesday, July 5, 2017
Virtual reality may soon become a platform to conduct user experience researc ...
- Mediahub Negotiates Exclusive Pod Position, Lands PODS Media AOR
MediaDailyNews, Joe Mandese - Wednesday, July 5, 2017
MullenLowe Mediahub unit has been named the media agency-of-record for PODS Enterprise ...
- New Social Media Company Supports 'America First' Candidates
MediaDailyNews, Philip Rosenstein - Wednesday, July 5, 2017
President Trump's success, in politics and on Twitter, has produced a digit ...