- Brainlabs Taps MediaCom Veteran Potashnick For NA CEO Role
Mediapsssst, Richard Whitman - Thursday, March 30, 2023
Previously Potashnick was Chief Operating Officer at MediaCom and following the merg ...
- Grey London Hires Sioufi As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, March 30, 2023
Tarek will be responsible for leading the agency's investment in strategic a ...
- The Shipyard Selected For Snowbird Marketing Duties
Accounts on the Move, Steve McClellan - Tuesday, March 28, 2023
Marketing agency The Shipyard has been selected to handle marketing duties f ...
- Why Signal Loss Could Be A Net Gain For The Marketing Industry
MAD, James Lager - Wednesday, March 29, 2023
As agencies and brands put together their plans to tackle this changi ...
- Bermudez Returns To Alma As SVP-Managing Director
People on the Move, Fern Siegel - Wednesday, March 29, 2023
Previously, Ana Bermudez was head of brand management at 72andSunny. ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- Gassed Wins TikTok Creative Work For Fabletics, Ruggable
Accounts on the Move, Fern Siegel - Tuesday, March 28, 2023
The agency will handle all creative and paid media for the worko ...
- Talon M&A Streak Continues With Purchase of Evolve
MAD, Steve McClellan - Tuesday, March 28, 2023
OOH agency Evolve has offices in London, New York and Singapore a ...
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
After expanding 14.3% in 2022, internet ad spending will continue to gr ...
- Omnicom's Lead Independent Director To Relinquish The Post At Year's End
Mediapsssst, Richard Whitman - Tuesday, March 28, 2023
Leonard Coleman, 74, has been in the post for close to eig ...
- Jeremy Cornfeldt Driving Tinuiti As First President
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first presiden ...
- Smartsheet Selects SS+K As AOR
Accounts on the Move, Fern Siegel - Monday, March 27, 2023
Smartsheet specializes in collaborative work management. ...
- Nienhaus Named EVP, Managing Director At Cramer-Krasselt
People on the Move, Fern Siegel - Monday, February 27, 2023
Most recently, Nienhaus led the engagement and development program for the ...
- Five By Five Named CRM Partner For Sushi Daily
Accounts on the Move, Fern Siegel - Friday, March 24, 2023
A multichannel rewards proposition is slated this summer following a loyalty tr ...
- Danone's Media Exec Dares To Be Good
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 5, 2023
I was like, "oh my gosh, I don't think I'm ever goi ...
- Magna Downgrades Ad Outlook For 2023
MAD, Steve McClellan - Monday, March 27, 2023
But overall, Magna's chief forecaster Vincent Letang is optimistic about the full-ye ...
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for th ...
- Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
Mediapsssst, Richard Whitman - Friday, March 24, 2023
The main idea is to explore content development utilizing NFTs and t ...
- CG Insurance Launches First Brand Character In The Caribbean Region
MAD, Steve McClellan - Thursday, March 23, 2023
Independent agency Chemistry created the campaign in which the new character-"Aunt Angie"-- ...
- Bald Uses Adidas' Yeezy Shoes To Illustrate Where Hate Speech Leads
MAD, Fern Siegel - Wednesday, March 22, 2023
The retailer stopped selling West's Yeezy shoes - but those that rema ...
- WPP Acquires Global Influencer Marketing Agency Goat
MAD, Steve McClellan - Wednesday, March 22, 2023
Goat will join GroupM and merge with its influencer marketing solution IN ...
- Lego Prepping For Global Media Review
MAD, Steve McClellan - Wednesday, March 22, 2023
The firm spends an estimated $450 million on measured media globally accordi ...
- Ford Targets Next-Gen Drivers With Branding Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." ...
- Chrysler Shows How Minivan Offers 'Vanlightenment'
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
Effort brings "a bit of light-heartedness to daily chaos our Chrysler Pacifi ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
MediaDailyNews, Joe Mandese - Wednesday, March 22, 2023
Mediassociates will handle media planning, buying and analytics in a partnership wi ...
- Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Mediapsssst, Richard Whitman - Wednesday, March 22, 2023
Rebecca Yi previously served as marketing director at Village Marketing, an influenc ...
- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- Mindshare Promotes Marange To Lead Its LA Office
MAD, Steve McClellan - Tuesday, March 21, 2023
She will continue to lead the Affiliate Marketing & Partnerships practice f ...
- WT Taps McCann Veteran Chang To Lead Its West Coast Operations
MAD, Steve McClellan - Tuesday, March 21, 2023
It's a new role that includes oversight of the WPP agency's offic ...
- 'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
Mediapsssst, Richard Whitman - Tuesday, March 21, 2023
The Michelob Ultra campaign is credited with helping to make the U. ...