- Playboy Spirits Pitches Vodka Seltzers With Colorful Innuendos
MAD, Fern Siegel - Friday, September 20, 2024
The magazine is closed, but the brand lives in consumer products, li ...
- Suntory Launches 'Unusual' U.S Campaign For -196 Vodka Seltzer
MAD, Fern Siegel - Tuesday, September 17, 2024
The -196 brand expanded to 25 U.S. markets in February, but t ...
- Cocktail Industry Vets Launch RTD 'Bartender Quality' Espresso Martini
Marketing Daily, Teresa Buyikian - Friday, September 13, 2024
TV personality Nigel Barker, host of the "Shaken & Stirred" podcast alo ...
- Captain Morgan Invites Consumers To 'Follow the Captain' In NFL Scavenger Hunt
Marketing Daily, Teresa Buyikian - Thursday, September 12, 2024
The hunt, which lasts the duration of the NFL season, offers participan ...
- Sailgate: Captain Morgan Spices Up Football Season
MAD, Fern Siegel - Wednesday, September 11, 2024
For the fourth year, Captain Morgan has set sail for the ...
- Two Bitch Named National Bourbon Sponsor Of American Kennel Club
Marketing Daily, Teresa Buyikian - Wednesday, September 11, 2024
The bourbon will be featured at various AKC events throughout the comi ...
- Sol Mexican Lager Lights Up The Night For L.A. Street Vendors
Marketing Daily, Teresa Buyikian - Tuesday, September 10, 2024
Sol Mexican Lager launched solar-powered branded umbrella, designed specifically to illuminate L.A. ...
- Johnnie Walker Toasts 76th Emmy Awards With Cocktails And Food Pairings
Marketing Daily, Teresa Buyikian - Friday, September 6, 2024
As the official spirits partner of the 76th Emmy Awards, the bra ...
- Tequila Don Julio 70 Anejo Cristalino Bottles Smoothness, Celebrates Mexican Heritage
MAD, Fern Siegel - Thursday, September 5, 2024
Anomaly crafts new spots utilizing Willy Chavarria's artistry. ...
- Elvis Whiskey, Tipsy Scoop Release Ice Cream Worthy Of The King
Marketing Daily, Teresa Buyikian - Tuesday, September 3, 2024
Elvis Whiskey Midnight Snack is banana ice cream infused with Elvis Whisk ...
- Tiafoe Serves Up US Open's Signature Cocktail: Grey Goose's Honey Deuce
MAD, Fern Siegel - Friday, August 23, 2024
Frances Tiafoe teams with the vodka brand to celebrate style and ene ...
- Millennials, Gen Z's Demand For Premium Spirits Spurs Growing Mezcal Market
Marketing Daily, Teresa Buyikian - Friday, August 23, 2024
The wide variety and flavors of mezcal, such as grapefruit, are expect ...
- Fireball Whisky Taps Into Football Fans' Competitive Spirit
Marketing Daily, Teresa Buyikian - Friday, August 23, 2024
An animated Fireball devil appears in spots depicting a sports bet betwe ...
- LeBron James Plays High-Stakes Game For Lobos 1707 Tequila
MAD, Fern Siegel - Thursday, August 22, 2024
The new spy-style spot team James with actress-singer Victoria Justice. ...
- Kraken Rum Encourages Drinkers To Match Their Lipstick To Their Cocktail
Marketing Daily, Teresa Buyikian - Thursday, August 22, 2024
The Emperor Kraken Duo contains a liquid to matte metallic lipstick ...
- Aperol Spreads The Spritz Throughout The US Open
Marketing Daily, Teresa Buyikian - Wednesday, August 21, 2024
Aperol announced its second year of sponsorship of the tournament, expanding i ...
- Spirited Superstar: Beyonce Teams With Moet Hennessy For Whisky
Marketing Daily, Teresa Buyikian - Tuesday, August 20, 2024
The name SirDavis was inspired by Beyonce's great-grandfather Davis Hogue, who w ...
- Lobos 1707 Enlists 'Secret Agent' LeBron James
Marketing Daily, Teresa Buyikian - Monday, August 19, 2024
The NBA superstar plays -- who else? -- Agent 1707 in ...
- Mike's Hard Lemonade Aims To Bust 'That Job Is Easier Than Mine" Myths
Marketing Daily, Teresa Buyikian - Thursday, August 15, 2024
At NYC-based "Mike's Jobstacle Course," consumers can try out jobs ranging fr ...
- Bombay Sapphire Uses 'Friday' Spot To Recruit New Gin Drinkers
MAD, Fern Siegel - Wednesday, August 14, 2024
The Sparkling Lemon cocktail is positioned as a perfect way to ki ...
- Keystone Light Beer Brings Back 'The Hunt' To Win Hunting Gear
Marketing Daily, Teresa Buyikian - Wednesday, August 14, 2024
During the yearly promotion, beer drinkers hunt out an elusive "Blaze Orang ...
- Buchanan's Whisky Celebrates Austin Soccer Fans '200%' Passion
MAD, Fern Siegel - Monday, August 12, 2024
The work underscores how Austin FC fans back their team 200%, whi ...
- Allman Brothers Band Gets Its Own Bourbon
Marketing Daily, Teresa Buyikian - Monday, August 12, 2024
The small batch bourbon is inspired by the band's iconic "Eat ...
- JDO Gives Havana Rum Spirited Redesign
Out to Launch, Fern Siegel - Friday, August 9, 2024
The new branding unifies the product in global markets. ...
- It's A Match For Moet & Chandon And U.S. Open
Marketing Daily, Teresa Buyikian - Thursday, August 8, 2024
Champagne cork pops and cheers are part of any highbrow tennis tournamen ...
- Abbott Elementary's Fox Fronts BuzzBallz Campaign
MAD, Steve McClellan - Wednesday, August 7, 2024
In the ads, Fox plays the manager of BuzzBallz Land, where t ...
- Lalo Tequila Inks National Partnership With Barry's Global Fitness Brand
Marketing Daily, Teresa Buyikian - Monday, August 5, 2024
Lalo will hold tequila tastings of specialty cocktails at Barry's nearly 1 ...
- Crushed It: White Claw Introduces Tequila Smash Via Social Campaign
MAD, Fern Siegel - Friday, August 2, 2024
The hard-seltzer brand is debuting a new social campaign from VCCP, i ...
- Football & Rum: Captain Morgan's Brings Back NFL Fan Of The Year Contest
Marketing Daily, Teresa Buyikian - Thursday, August 1, 2024
Sponsored by Captain Morgan, fans compete to be picked by and represe ...
- Fireball Whisky Inserts Itself Into A Classic Wedding Tradition -- Literally
Marketing Daily, Teresa Buyikian - Tuesday, July 30, 2024
A red lace garter holds a secret surprise for grooms during t ...