- Malibu Rum Taps Brian Cox To Push Back Against Overwork Culture
Marketing Daily, Teresa Buyikian - Wednesday, April 9, 2025
In a twist on his bad-boss "Succession" character, Cox is seen blissful ...
- Cox Breaks 'Succession' Character To Savor Malibu Downtime
MAD, Fern Siegel - Tuesday, April 8, 2025
The creative, by Wieden + Kennedy London, runs on YouTube and vario ...
- Miller High Life Celebrates Dive Bar Sounds As Leadup To Music Platform
Marketing Daily, Teresa Buyikian - Monday, April 7, 2025
"Soundtrack to the High Life" includes concert sponsorships and an album featuri ...
- Peroni Nastro Azzurro Partners With Chef Giada De Laurentiis
Marketing Daily, Teresa Buyikian - Friday, April 4, 2025
The partnership kicks off with social content and continues with activations ...
- Absolut House Of Cosmo Partners With Paris Hilton For Coachella
Marketing Daily, Teresa Buyikian - Thursday, April 3, 2025
The immersive festival experience will include a choice of Abolut cocktails, ...
- Sipping, Reading: Mary Dowling Whiskey Promotes Bourbon-Book Experience
Marketing Daily, Teresa Buyikian - Friday, March 28, 2025
Activations celebrating brand founder Dowling feature bourbon tastings and book excerpts. ...
- Coors Light Turns Bad Baseball Opener Seats Into Free Beer
Marketing Daily, Teresa Buyikian - Thursday, March 27, 2025
Fans in obstructed-view seats for home opening games in Arizona and N ...
- Finnish Long Drink Promotes 'The Art Of Drinking At Home In Underwear'
Marketing Daily, Teresa Buyikian - Wednesday, March 26, 2025
In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand ...
- Miller Lite Celebrates 50th Anniversary With Tribute Spot Voiced By Christopher Walken
Marketing Daily, Teresa Buyikian - Tuesday, March 25, 2025
National TV spot cycles through vintage still photos, some from Miller Lite ...
- Fireball Whisky Targets 90-Year-Olds In New Promo
Marketing Daily, Teresa Buyikian - Monday, March 24, 2025
Brand will award a "lifetime supply" of spicy cinnamon spirit in t ...
- Corona Plays Ball With Mexican Beach Mindset For New Brand Effort
Marketing Daily, Teresa Buyikian - Wednesday, March 19, 2025
"Extension Cord" shows the lengths a man will go to mimic ...
- Michelob Ultra Awards Fan A 10-Day Dream Contract In New NBA Contest
Marketing Daily, Teresa Buyikian - Monday, March 17, 2025
It's as close as most consumers will ever get to a profession ...
- Captain Morgan Sweet Chili Lime Aims For Mouth-Blowing
Out to Launch, Fern Siegel - Friday, March 14, 2025
Actress Amrit Kaur and comedian Devon Walker are featured in the creat ...
- Crafthouse RTD Cocktails Now Available On United Airlines
Marketing Daily, Teresa Buyikian - Wednesday, March 12, 2025
As the ready-to-drink market continues to grow, airline travel is one pla ...
- Guinness Counts Down To St. Patrick's Day
Marketing Daily, Teresa Buyikian - Thursday, March 6, 2025
The "Guinness Lovely Day Project," which starts March 17, aims to captu ...
- GLP-1 Medications Reshape Food And Alcohol Consumption Trends
Research Intelligencer, Robert Williams - Friday, March 7, 2025
GLP-1 users are rediscovering the control and ritual of preparing meals, whi ...
- Pharrell, Moet & Chandon Level Up Birthday Celebrations With Exclusive Collab
Marketing Daily, Teresa Buyikian - Tuesday, March 4, 2025
Promoting the Moet & Chandon Pharrell Williams Limited Edition Collection, the sing ...
- Michelob Ultra Targets NBA Fans With 'Play Like A Pro'
Marketing Daily, Teresa Buyikian - Monday, March 3, 2025
Six participating teams will invite five 21+ winners and their plus-ones ...
- Nutrl Vodka Seltzer Introduces Lime Flavor Nationwide
Marketing Daily, Teresa Buyikian - Friday, February 28, 2025
The ad depicts young adults drinking the ready-to-drink vodka seltzer in vario ...
- Sweet Release: Angry Orchard Gets 'Angry' So You Don't Have To
MAD, Fern Siegel - Thursday, February 27, 2025
Grab the hard cider and relax. The Hudson Valley cidery offers ...
- Tanqueray, Ketel One Embrace 'The White Lotus': Q&A With Diageo's SVP Yufe
Marketing Daily, Teresa Buyikian - Thursday, February 27, 2025
Collab is "extension of our broader marketing strategy of seamlessly integrating Ket ...
- 805 Beer Makes Waves With New Documentary On Pro Surfer Lakey Peterson
Marketing Daily, Teresa Buyikian - Wednesday, February 26, 2025
Film is just the latest in a series of docs chronicling t ...
- Patron Tequila Has No Secrets, Just 'Additive-Free'
MAD, Fern Siegel - Tuesday, February 25, 2025
The work includes out-of-home ads in select U.S. markets and takeovers ...
- Grand Marnier Celebrates End of Black History Month With Future Collab
Marketing Daily, Teresa Buyikian - Tuesday, February 25, 2025
Videos depict hip hop artist Future drinking the liqueur in various setting ...
- Sazerac Aids California Wildfire Relief Efforts With Rare Bourbon Auction
Marketing Daily, Teresa Buyikian - Wednesday, February 12, 2025
The spirits offered include Old Rip Van Winkle 10 Year, Pappy V ...
- 'Snowball' Campaign Tackles Spiraling Cold Weather Alcohol Use
Marketing Daily, Les Luchter - Monday, February 10, 2025
"Everything I Have Is Yours" croons Billie Holiday, as a snowball gro ...
- Barefoot Wine Targets Emerging NFL Fans With Influencer Allison Kuch
Marketing Daily, Teresa Buyikian - Friday, February 7, 2025
Kuch, who has nearly one million Instagram followers, will be on ha ...
- MaltyVerse Brings Rare Whiskies, Comics Together To Create Virtual Community
Marketing Daily, Teresa Buyikian - Thursday, February 6, 2025
MaltyVerse members can vote on future whisky releases, gain access to exclusi ...
- Malone, Peyton, Gillis Play 'Big Men on Cul-De-Sac' For Bud Light
Marketing Daily, Teresa Buyikian - Wednesday, February 5, 2025
Post Malone and Shane Gillis add beer-spiced fun to a backyard par ...
- Stella Artois Taps 'Brothers' David Beckham, Matt Damon For Super Bowl LIX
Marketing Daily, Teresa Buyikian - Tuesday, February 4, 2025
The actor and soccer great play two brothers just finding out abo ...