- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTube
Data & Programmatic Insider, Laurie Sullivan - Monday, February 21, 2022
The acquisition of ContentKing will help Conductor build up its organic marketin ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
The ability to teach students coding skills and the importance of da ...
- Marketers Prepare For Change As Google Pledges Privacy
Performance Marketing Insider, Laurie Sullivan - Thursday, February 17, 2022
Many marketers think Google's move to limit tracking on smartphones running Andro ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
MediaDailyNews, Joe Mandese - Monday, February 14, 2022
The rate of North American inflation is projected to rise 5.4%, whi ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- French Privacy Regulator Says Use Of Google Analytics Unlawful
Digital News Daily, Wendy Davis - Thursday, February 10, 2022
The French National Data Protection Commission said Thursday that the use ...
- Enterprise-Wide Analytics System Is Offered By DataSelf
Email Marketing Daily, Ray Schultz - Friday, February 11, 2022
The revised ETL+ places data from multiple silos in one place, t ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Google Unveils Caps For CTV Ad Impressions -- Why Even Search Agencies Welcome Change
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Search and performance marketers now have a way to control their ...
- 1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify Finds
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
On Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables C ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- 2021 Media Agency of the Year: Wavemaker
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Wavemaker has demonstrated the best creativity in how it is applying t ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Contextual advertising awareness has a steep hill to climb. But brands li ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
The study also found Facebook is least trusted, while LinkedIn is mo ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Twitter Adds Free Performance Ad Tools To Woo Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Twitter on Tuesday introduced improvements to its ad capabilities, building off t ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, January 25, 2022
The Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Data & Programmatic Insider, Laurie Sullivan - Monday, January 24, 2022
Kent Walker, Google president of global affairs and chief legal officer, la ...
- U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Winterberry Group, which supports advertising, marketing and media growth initiatives, released n ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind Social
Email Insider, Ray Schultz - Tuesday, January 18, 2022
Content marketers are stretched for time -- they spend 33 hours ...
- Google Launches Desktop Search Page-Experience Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 17, 2022
The rollout begins in February, with a completion date by the e ...
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
Television News Daily, Wayne Friedman - Monday, January 17, 2022
Some 60% of ad execs surveyed believe, completely or to an exten ...
- True Independent Holdings Acquires St. Louis Media Agency Dicom
MAD, Steve McClellan - Wednesday, January 12, 2022
The Dicom team will join True Media and relocate to the agency ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...