- Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Data & Programmatic Insider, Laurie Sullivan - Monday, January 24, 2022
Kent Walker, Google president of global affairs and chief legal officer, la ...
- U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Winterberry Group, which supports advertising, marketing and media growth initiatives, released n ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind Social
Email Insider, Ray Schultz - Tuesday, January 18, 2022
Content marketers are stretched for time -- they spend 33 hours ...
- Google Launches Desktop Search Page-Experience Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 17, 2022
The rollout begins in February, with a completion date by the e ...
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
Television News Daily, Wayne Friedman - Monday, January 17, 2022
Some 60% of ad execs surveyed believe, completely or to an exten ...
- True Independent Holdings Acquires St. Louis Media Agency Dicom
MAD, Steve McClellan - Wednesday, January 12, 2022
The Dicom team will join True Media and relocate to the agency ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Performance Marketing Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Yahoo Ads Launch Multi-Retailer Add-To-Cart, Ecommerce Analytics
Digital News Daily, Karlene Lukovitz - Thursday, January 6, 2022
A partnership with ecommerce platform MikMak allows advertisers to offer multi-retailer add-to-ca ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Best Buy Launches In-House Advertising Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Best Buy stepped into the media business Tuesday, announcing Best Buy Ad ...
- Woelker Opens ixperimint, Digital Marketing Firm
Email Marketing Daily, Ray Schultz - Monday, January 3, 2022
The consultancy firm, ixperimint, will assist clients in integrating ESPs and oth ...
- Instagram Sues Analytics Company Social Data Trading Over Alleged Scraping
Digital News Daily, Wendy Davis - Monday, December 20, 2021
The Hong Kong-based company Social Data Trading allegedly scraped data from Instagr ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Campaign Targets Big Tech Hypocrisy Around Small Business
Digital News Daily, Colin Kirkland - Monday, December 20, 2021
The video ad urges Congress and the FTC to stop Big Te ...
- Marketers Now Can Associate Search Console Property With Another Google Service
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 15, 2021
Marketers can now link Google Analytics 4 (GA4) with Google Search Conso ...
- Adobe Clients Are Gaining Email Data Powered By Validity, Firms Say
Email Marketing Daily, Ray Schultz - Wednesday, December 15, 2021
The two companies collaborate as part of Adobe's partner program. ...
- Holiday Season Blues: Rise Of Connected TV Advertising Leads To Surge In Ad Fraud
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The boom in connected TV advertising is yielding sharply higher CTV ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Duncan Channon's New Data + Tech Practice
MAD, Steve McClellan - Wednesday, December 8, 2021
The practice combines data and analytics, digital and search offerings into ...
- Advertisers Using More Holiday-Related Keywords In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Data: What's Next? Insights From Former Facebook Analytics Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, December 6, 2021
Emad Hasan, Retina AI CEO and former head of data analytics ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Digital News Daily, Colin Kirkland - Friday, December 3, 2021
With student athletes now legally allowed to monetize using their name, imag ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Performance Marketing Insider, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- Global TV Ad Spend To Climb Modest 3.3% In 2022
Television News Daily, Wayne Friedman - Friday, December 3, 2021
One of the fastest-growing segments continues to be new digital and O ...
- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Measurement Company Samba TV Posts 24% Revenue Gains
Television News Daily, Wayne Friedman - Tuesday, November 16, 2021
Samba TV saw revenue rise for the most recent nine-month period ...
- Google Local News Features For Search Gives Publishers Visibility
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 16, 2021
Google has released search features to give more visibility to local ne ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...