- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shi ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channe ...
- Braze Offers New Engagement Tools And Expands Partnerships
Email Marketing Daily, Ray Schultz - Tuesday, October 12, 2021
The company offers analytics and email features to help firms market ...
- New Qualtrics Product Combines Customer Emotions And Other Data
Email Marketing Daily, Ray Schultz - Thursday, October 7, 2021
Experience ID is based on call center transcripts, social media posts, produ ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Performance Marketing Insider, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad ty ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for t ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with t ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting f ...
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 3, 2021
You & Mr Jones has acquired a majority stake in Brazil-based DP ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraisi ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts ...
- Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Machine learning, data-driven attribution will become the default model for all n ...
- Piano Launches Analytics Platform That It Says Provides Single Source Of Data
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
The company feels it is challenging Google and Adobe with a privacy-complian ...
- Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
Skai, formerly Kenshoo, has partnered with Snowflake to offer its research a ...
- Sendinblue Acquires Three Ecommerce Firms For $47 Million
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
Sendinblue's acquisition of Chatra, Metrilo and PushOwl will bring chat, push a ...
- The Worm In The Apple: Mail Privacy Protection Takes Effect
Email Marketing Daily, Ray Schultz - Monday, September 20, 2021
Validity is introducing measurement enhancements to help brands cope with the chang ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Inbox Monster Debuts Email Deliverability Tools And Testing Solution
Email Marketing Daily, Ray Schultz - Friday, September 17, 2021
The firm's new Inbox Pulse helps emailers send campaigns without incurring addition ...
- LinkedIn Says Analytics Company In Scraping Fight Quietly Shuttered In 2018
Digital News Daily, Wendy Davis - Tuesday, September 14, 2021
LinkedIn has told a federal judge that analytics company hiQ Labs, whi ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce a ...
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knock ...
- Innovid Expands IAS Integration To Include CTV Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
The solution offers advertising clients access to reporting based on IAS metri ...
- Loyalty Firm Clarus Commerce Acquires Digital Engagement Company PrizeLogic
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
The combined firms offer a range of loyalty marketing services and PrizeLogic ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand Online
MediaDailyNews, Colin Kirkland - Thursday, September 9, 2021
MediaKits, a new creator-first data analytics company, has updated the decades-old med ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemi ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For Good
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
LinkedIn is urging a federal judge to dismiss claims brought by TopDe ...