- Brands Say They've Recovered From The Pandemic, But Risks Persist, Experian Reports
Email Marketing Daily, Ray Schultz - Tuesday, November 9, 2021
Almost half of consumers claim their household economies have improved, and mo ...
- SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, November 8, 2021
Every marketer working with data to run campaigns should know something abo ...
- Wavemaker Rebrands Data Science As MIS (No, Not That MIS)
MediaDailyNews, Joe Mandese - Monday, November 8, 2021
Wavemaker, an agency well known for its use of data science, h ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Performance Marketing Insider, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Performance Marketing Insider, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Criteo Posts Higher Earnings, Sending Stock Shares Much Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- ActionIQ Launches Real-Time Customer Experience Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
The platform gives brands the ability to personalize customer experiences based ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Duplicate Profiles Make Facebook's User Measurement Unreliable
Digital News Daily, Colin Kirkland - Friday, October 22, 2021
Facebook employees said that in an internal presentation this spring, the platfo ...
- IT IQ: Techies Are More Advanced Than Marketers In Delivering Content
Email Insider, Ray Schultz - Friday, October 22, 2021
IT is first in conducting high-level analytics and using feedback from survey ...
- BrandTotal Social Media Campaign Analytics Now Available To Agencies
MAD, Todd Wasserman - Thursday, October 21, 2021
The company announced a new service called BrandTotal For Agencies. Previously t ...
- Media Research Vet Gopalakrishnan Moves To iSpot.tv
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief resear ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shi ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channe ...
- Braze Offers New Engagement Tools And Expands Partnerships
Email Marketing Daily, Ray Schultz - Tuesday, October 12, 2021
The company offers analytics and email features to help firms market ...
- New Qualtrics Product Combines Customer Emotions And Other Data
Email Marketing Daily, Ray Schultz - Thursday, October 7, 2021
Experience ID is based on call center transcripts, social media posts, produ ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Performance Marketing Insider, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad ty ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for t ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with t ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting f ...
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 3, 2021
You & Mr Jones has acquired a majority stake in Brazil-based DP ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraisi ...