- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Contentsquare Acquires HotJar, Extends Reach Into SMB And Mid-Markets
Email Marketing Daily, Ray Schultz - Wednesday, September 1, 2021
Analytics firm Contentsquare hopes to push new AI boundaries, CEO Jonathan Cher ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Analysis: Premium Streamers Lose $80 Million In 'Churn' Loss In April
Television News Daily, Wayne Friedman - Monday, August 30, 2021
HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Brands See Hikes In Wholesale Shopper, Home Improvement Personas, Study Shows
Email Marketing Daily, Ray Schultz - Friday, August 20, 2021
Golf enthusiasts also increased, along with weekend travelers. But concertgoers decreased, Gra ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they ha ...
- Google Reportedly Readies Update To Incognito Mode Privacy Disclaimers
Digital News Daily, Wendy Davis - Monday, August 16, 2021
Google appears to be revising its disclaimers about the Chrome browser's "incognit ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to b ...
- Apiary Capital Acquires Majority Stake in MediaSense
MAD, Steve McClellan - Thursday, August 12, 2021
In addition to consulting, analytics and audits, MediaSense manages many of t ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows markete ...
- CTV Commands A 35% Share Of Q2 Video Ad Impressions
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
Connected TV is the best platform for completion of advertising, with ...
- Nielsen Puts National Ratings Accreditation On 'Hiatus'
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
Due to TV usage undercounting of its national TV panel, Nielsen h ...
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games
Television News Daily, Wayne Friedman - Monday, August 9, 2021
NBCU says it was the most-streamed Olympics event ever at nearly ...
- Americans Say Media's Crisis Coverage Causes Them To Stockpile Products
MediaDailyNews, Joe Mandese - Friday, August 6, 2021
Toilet paper and paper towels remain the most coveted items, as U. ...
- Tremor Launches Unified Social Data Solution
Digital News Daily, Karlene Lukovitz - Thursday, August 5, 2021
The solution enables unifying social data typically constrained to social platforms in ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- News Corp. To Acquire Oil Price Information Service For $1.15 Billion
Publishers Daily, Ray Schultz - Monday, August 2, 2021
The deal will provide Dow Jones with analytics and benchmark capability f ...
- Why Advertising Is Poised To Become Amazon's Main Business
Performance Marketing Insider, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- Samba TV Hires Kris Magel To Build First-Party Data Business
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Magel will build partnerships with a focus on the industry trend ...
- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Medi ...
- New Email Tool From SparkPost Is Geared To Improve All Digital Marketing
Email Marketing Daily, Ray Schultz - Thursday, July 22, 2021
SparkPost Delivery Analytics can help brands triage email campaign performance issues earl ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers Argue
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Interpreting the Computer Fraud and Abuse Act to prohibit scraping could "outl ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers bui ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest lev ...