Tag results for "analytics"
- New Consortium To Offer Programmatic Interactive CTV AdsInnovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Google's User Experience: Most Websites Fail To Meet Requirements2021 is the year of experience for Google. YouTube doesn't seem ...
- Making Science Enters U.S. Market With Acquisition Of 360 Conversion AnalyticsEuropean-based companies making U.S. acquisitions have an advantage when it comes ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoCAdd Vivaldi to the browser companies that refuse to support Google's FLo ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related DataFacebook is telling a federal judge that its ability to protect use ...
- Power My Analytics Acquires eComIQThe purchase will allow Power My Analytics to support larger organizations, t ...
- Wavemaker Adds To C-Suite: Recruits Data, Growth OfficersGroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Herno ...
- Email Is Basis Of A New Content Engagement Analytics PlatformBrandcast's new service allows brands to provide secure content experiences with ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And UsageMost companies are putting a priority on use of data and measureme ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is PriorityPreviously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic BeganAs field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- Tip-Top Tech: Six Trends That Will Redefine Digital MarketingFrom customer data ownership to omnichannel audience modeling, these are the thin ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- How Neustar Changes Customer Identity Data ManagementFacing significant changes, from Apple's IDFA to Google Cohorts, marketers need ...
- The Fourth-Party Cookie - How It Looks And ActsCookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court"BrandTotal developed, promoted, and distributed several browser extensions and mobile applications, a ...
- Are You Hip To Your Data Culture? Operations People Are More Into It Than MarketersFew companies say all departments can conduct basic data and analytics task ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?Google is reportedly set to roll out mobile-first indexing and changes ...
- Why These Markets Attract And Keep Consumers On Sites LongestThe data is the basis for a report published today by Perficie ...
- BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation'Analytics company BrandTotal says it could face "immediate liquidation" unless it ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational ProgramsMarketing Edge has partnered with three organizations that will help the marketi ...
- Performance Data Making A Difference -- What Types And WhyHow often do marketers optimize for social commerce media spend? What too ...
- If It's Tuesday, Count On 87.1 Emails: That's What Professionals GetFriday is the slowest weekday, and weekends are even slower, EmailAnalytics repo ...
- Google Gains Additional Data From Performance To Target AdsGoogle has updated the performance data reported in Google My Business, allowi ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- What CMOs Know: They Expect An Uptick In Digital Spending This YearBut private equity partners will be more demanding of growth, Chief Outside ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income GainsFor the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- COVID-19 Changed The Advertising Playbook -- Now What?The past year offered a wealth of evidence of how brand messagi ...
