- Meta Must Face Class Action Suit Over Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, March 30, 2022
A federal judge has granted class-action status to advertisers suing Facebook ov ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
MediaDailyNews, Nicholas Schiavone - Thursday, March 31, 2022
Technically, the most Nielsen can determine is whether a TV set ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Some marketers are finding the jump to new platforms a challenge ...
- Merkle Capitalizes On The Unique Snowflake
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 30, 2022
Consumers continue to demonstrate a new willingness to switch brands as inflati ...
- Russia Vs. Ukraine Vs. Smith Vs. Rock
Red, White & Blog, Joe Mandese - Wednesday, March 30, 2022
And why Volodymyr Zelensky probably has a better Q score than Vladim ...
- The State Of NFTs: Are They Worth It?
Digital News Daily, Colin Kirkland - Monday, March 28, 2022
Nearly a third of all NFTs minted since Jan. 2021 are becomi ...
- Trump Sues Neustar, Hillary Clinton, Others Over 2016 Campaign
Digital News Daily, Wendy Davis - Thursday, March 24, 2022
Neustar was allegedly commissioned to "hack servers from highly-sensitive locations," including Tru ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...
- Visably Details How To Measure Brand Performance In Search With These Metrics
Performance Marketing Insider, Laurie Sullivan - Friday, March 18, 2022
Customers are more likely to learn about a brand and make ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Performance Marketing Insider, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...
- Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June '23
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
"Without a modern measurement solution, you leave essential insights on the tab ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Mediapsssst, Richard Whitman - Tuesday, March 15, 2022
The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- Facebook, BrandTotal Blast Each Other In Battle Over Data
Digital News Daily, Wendy Davis - Monday, March 14, 2022
Facebook's ban on scraping "denies users the ability to control and moneti ...
- Orange142 Extends Its 25-Year Relationship With Pigeon Forge Department Of Tourism
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
The latest agreement builds on Orange142's nearly 25-year relationship with Pigeon Forg ...
- Look, No Hands: Marketing Automation Is Increasingly Used For Email
Email Insider, Ray Schultz - Tuesday, March 8, 2022
SMS marketing also saw a jump in usage from 2021 to 202 ...
- Google Launches Google Analytics 4 Home Page
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 7, 2022
Google has released a new homepage for companies running Google Analytics ...
- Sprout Social And Salesforce Partner On Social Usage
Email Marketing Daily, Ray Schultz - Monday, March 7, 2022
Salesforce clients can utilize Sprout's social media suite to engage and list ...
- Segmint Partners With Constant Contact To Assist Financial Institutions With Email
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The match-up combines Segmint's data and analytics with Constant Contact's email capabilitie ...
- LinkedIn To Acquire Oribi, Plans To Open Office In Tel Aviv
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
The acquisition of Oribi will bring analytics expertise -- helping marketers fi ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- CDP Aptness: Brands Focus On First-Party Data And Analytics
Email Insider, Ray Schultz - Monday, February 28, 2022
Twilio Segment lists the fastest-growing apps. Email is an important capability. ...
- Weber Shandwick Plucks Malhotra From Zenith For Top Analytics, Intelligence Role
MAD, Steve McClellan - Friday, February 25, 2022
Ridhi Malhotra has been named global head of analytics + intelligence ...
- Verisk Acquires Infutor To Ramp Up Identity Resolution
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
Data analytics provider Verisk announced Thursday the acquisition of Infutor Data Solution ...
- Samba TV Offers Guaranteed 'Incremental' Video Reach Currency
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
TV measurement firm Samba TV is launching what it says is t ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- BrandTotal And Facebook Remain At Impasse In Scraping Battle
Digital News Daily, Wendy Davis - Monday, February 21, 2022
Analytics company BrandTotal and Facebook parent Meta have not been able ...