- Pipedrive Offers An Integrated Email Marketing Tool For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, June 1, 2022
The new tool brings sales and marketing teams onto one revenue manageme ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...
- Stripe Launches App Marketplace, Partners With Mailchimp On Targeting
Email Marketing Daily, Ray Schultz - Wednesday, May 25, 2022
Stripe App Marketplace offers apps for functions like accounting, analytics, CRM a ...
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Kids believe their generation has a much clearer understanding of gender compar ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Data & Programmatic Insider, Laurie Sullivan - Monday, May 23, 2022
"We already built the bridge between CTV and mobile," said Helen Lu ...
- mParticle Unveils Tools Designed To Help Brands Build Customer Journeys
Email Marketing Daily, Ray Schultz - Wednesday, May 11, 2022
mParticle offers a set of tools that it says will help markete ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Google To Offer Free Tech Training For U.S. Workers, Digital Marketing Certificate
Performance Marketing Insider, Laurie Sullivan - Monday, May 2, 2022
Google said it will donate up to $100,000 of training scholarships f ...
- Brands Are Measuring Creative To Determine Success: Report
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
Advertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- Giide Turns Interactive Audio Into Performance Marketing
Performance Marketing Insider, Laurie Sullivan - Friday, April 29, 2022
Built by former agency execs, the platform supports applications across entertainment, educatio ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- SparkPost Launches Enhanced Competitive Tracker On Salesforce
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
The integrated version of the tool allows brands to follow rival companie ...
- Media Agency Veteran Steve Farella Joins Board Of My Telescope
Mediapsssst, Richard Whitman - Friday, April 22, 2022
My Telescope is a market research SaaS solution to measure market trend ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- New Email Signature Cloud Allows Use Of Equivalent Advertising Value As A Metric
Email Marketing Daily, Ray Schultz - Thursday, April 21, 2022
Exclaimer Group has announced its new Signature Marketing Cloud and two Power- ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- LinkedIn Can't Block Profile Scraping, Judges Confirm
Digital News Daily, Wendy Davis - Monday, April 18, 2022
Siding against LinkedIn, a federal appellate panel has upheld an order requiri ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Sinclair says it will partner with USSI Global to offer "the nation ...
- To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers sign ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product Business
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2022
Viane, who will oversee all Comscore's movie-related products including its Box Offi ...
- Mailgun Email Platform Is Integrated On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
InboxReady provides previews and analytics to help drive email campaigns, the compa ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
MAD, Steve McClellan - Wednesday, April 6, 2022
The agreement allows OMG account teams to activate advanced targeting segments fr ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
One new tool allows email marketers to shift from using the op ...
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, April 5, 2022
EDO will give brands TV commercial airings connected to engagement data v ...