The Time Machine: The Best Hours For Sending Marketing Emails

There are many ways to decide the right time to send emails. But the most accurate measure is engagement.

By that gauge, the optimal time is between 9 a.m. and 12 p.m., and from noon to 3 p.m., judging by The Best Time To Send An Email, a newly updated study by Hubspot.  

But it varies by segment. 

Of those polled, 30.9% of B2C marketers said engagement is best between 9 to noon. But 47.9% of the B2B respondents said the same thing.  

Specifically, the study found that these are the best times:

  • 6 AM-9 AM — 11.3% 
  • 9 AM-12 PM — 34.9% 
  • 12 PM-3 PM — 27.6% 
  • 3 PM-6 PM — 18.3% 
  • 6 PM-9 PM — 6.6% 
  • 9 PM-12 AM — 1.3%

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Of course, this is hardly an exact science. 

“If you're sending emails that include a sale or promotion, try sending them during the times your audience tends to take their lunch breaks simply because they may be more likely to check their emails at this time,” Hubspot writes.

And the day? The respondents cite the following:

  • Monday — 22.6%
  • Tuesday — 24.9%
  • Wednesday — 21.3% 

Their primary metric? Apparently it is the click-through rate: 52.2% of those surveyed cite increasing number as the primary goal of their email marketing. 

As for the tools they are using to raise the CTR, they cite:

  • Email personalization — 48.2%
  • Providing value through marketing emails — 38.2%
  • Crafting effective subject lines — 36.5% 

HubSpot surveyed 300 U.S. marketers. It has updated this study for comprehensiveness. 

 

 

1 comment about "The Time Machine: The Best Hours For Sending Marketing Emails".
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  1. John Grono from GAP Research, August 1, 2022 at 7:53 p.m.

    Oddly, 12:00am to 06:00am is 0.0%.  Surely someone, somewhere is checking their email.

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