- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
In the coming weeks, businesses and advertisers will see the Google t ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
- Facebook Settles Scraping Battle With Analytics Company
Digital News Daily, Wendy Davis - Friday, September 30, 2022
BrandTotal is agreeing to refrain from scraping consumer data, and to destr ...
- Eric Schmidt Moves Deeper Into Web3
Performance Marketing Insider, Laurie Sullivan - Monday, October 3, 2022
Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain orac ...
- Snowflake Data Names Most Successful Companies In Data Stack
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Snowflake's report examines patterns and technologies used by its customers that generat ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- iSpot.tv Strikes Streaming Program Data Deal With Conviva
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
iSpot says the deal is intended to create a "unified" service th ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy
The MediaPost Cases, Lisa Singer - Wednesday, October 19, 2022
As Avocados From Mexico transforms its media and analytics and migrates i ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Michael Sinoway Named Lucidworks CEO
Email Marketing Daily, Ray Schultz - Monday, September 19, 2022
Sinoway replaces Will Hays, CEO since 2013. The company has experienced layo ...
- Amazon Jumps Into Analytics And Data For Sellers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 15, 2022
Amazon is pushing deeper into data, announcing features and tools today f ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Of the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- Paging Dr. Retail: Walmart, CVS Expand Healthcare Reach
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2022
Both companies are rushing to add more patients to existing networks. ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search Work
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 6, 2022
Matthew Koontz worked at Hulu as director of product management, Xandr ...
- T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertisi ...
- Ad-Tech Company NaviStone Asks Court To Reconsider Privacy Claim
Digital News Daily, Wendy Davis - Wednesday, August 31, 2022
NaviStone is urging a court to revisit its decision to revive ...
- Chasing Data: Why The Leaders Are Better At It Than The Laggards
Email Insider, Ray Schultz - Thursday, September 1, 2022
Firms that use automation are more likely to answer data questions with ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...
- FTC Sues Kochava Over Sale Of Location Data
Digital News Daily, Wendy Davis - Monday, August 29, 2022
Kochava "has sold, licensed, or otherwise transferred precise geolocation data associated wi ...
- Nielsen Delays Use Of Big Data For 'Transaction Purposes'
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Nielsen says it has postponed approval of its 'Big Data' viewing informati ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- Ballooning Data: Brands Have Little Time Left To Master Hyperscale Analytics
Email Insider, Ray Schultz - Friday, August 12, 2022
Almost all brands agree they have 1-3 years to increase the amou ...
- Signal AI Acquires KELP In Reputation Management Deal
Email Marketing Daily, Ray Schultz - Thursday, August 11, 2022
The merger brings together Signal AI's AI technology and KELP's data analyti ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...