The world is moving beyond Big Data.
By 2025, total data volume will exceed 200 zettabytes, or 200 billion terabytes, “more than 11.4 billion years of HD cat videos, according to The Rise Of Hyperscale, a study by Ocient.
And brands must conduct “continuous, complex analysis” on those data sets to drive new products and services and bolster customer satisfaction.
Of the technology experts polled, 78% agree that faster analytics are tied to revenue growth.
Moreover, 64% are using insights from hyperscale datasets to make business decisions, and 62% say these are essential to planning and company strategy.
It's not that they have much time: 97% expect their data to grow fast or very fast in the next 1-5 years.
And 98% agree that they must increase the amount of data they can analyze in 1-3 years.
But they face several challenges, including these top three:
Staffing is another problem: 65% are concerned or very much so about their ability to hire experienced and specialized talent. The three most sought-after roles are:
Meanwhile, 59% are now seeking to switch data warehouse providers.
Why? The top three issues are:
To hear these respondents tell it, the legacy systems they most hope to replace are:
Here are the features they seek in new technology: