- How Email Marketers Can Survive Apple's MPP
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Email marketers are troubled by Apple’s Mail Privacy Protection which eliminates t ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the da ...
- Apple Asks Judge To Stay Injunction Requiring App Store Changes
Digital News Daily, Wendy Davis - Sunday, October 10, 2021
Apple on Friday appealed a federal judge's decision that app store polici ...
- Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date
Email Insider, Ray Schultz - Wednesday, October 6, 2021
Some observers expected bigger numbers -- but they are big enough, Validi ...
- Apple Delivers The Sauce: Content Is Being Prefetched On iOS15
Email Insider, Ray Schultz - Monday, October 4, 2021
Apple's MPP prevents the use of opens as a metric, but bran ...
- Mail Privacy Protection Kaboom! Apple Is Already Proxying 10% Of All Opens
Email Insider, Ray Schultz - Friday, October 1, 2021
SparkPost reports a steady uptick from the MPP launch date. Proxied ope ...
- FTC Chief Aims To Take On 'Most Significant Actors'
Digital News Daily, Wendy Davis - Friday, September 24, 2021
FTC Chair Lina Khan suggested this week that she plans to devo ...
- Apple TV+ Has Under 20M Subs In North America, Company Tells Production Union
Digital News Daily, Karlene Lukovitz - Monday, September 27, 2021
Under current contract with the main production workers' union, streamers with und ...
- The Good News About Apple's Mail Privacy Protection: The End Of The Open
Around the Net in Email, Ray Schultz - Thursday, September 23, 2021
Email senders are worried about the impact of “Pixelgeddon” – Apple’s Mail Priva ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile aft ...
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
Facebook today acknowledged that the performance of its ads has suffered ...
- What Happened To Voice Search?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 23, 2021
Only 18% of voice-search users surveyed search for products or services ...
- Apple iOS 15 Gets Mobile Cashback Rewards Custom-Label Extension For Merchants
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
The Apple iOS extension can be customized from Wildfire and helps merchan ...
- Apple TV+ Crams 36 Apple Product Placements Into 29 Minutes Of 'Ted Lasso'
Video Insider, Karlene Lukovitz - Tuesday, September 21, 2021
There were 700-plus Apple product shots across 74 episodes of various App ...
- Netflix Dominates Emmys For 1st Time, With 44 Wins; HBO Follows With 19
Digital News Daily, Karlene Lukovitz - Monday, September 20, 2021
Netflix's "The Crown" and "The Queen's Gambit" each won 11 honors."Mare ...
- The Worm In The Apple: Mail Privacy Protection Takes Effect
Email Marketing Daily, Ray Schultz - Monday, September 20, 2021
Validity is introducing measurement enhancements to help brands cope with the chang ...
- Apple's 'Hollywood In Your Pocket' Pitch For iPhone 13 Pro
MAD, Todd Wasserman - Friday, September 17, 2021
The first ad for the new phone, from TBWA\Media Arts Lab, sho ...
- No Big Surprises: Amazon, Apple, Netflix Dominate Loyalty Rankings
Marketing Daily, Sarah Mahoney - Monday, September 20, 2021
What IS surprising: how few brands made their debut in the Bra ...
- Apple's iOS15 And Hide My Email Feature Will Be Out On Monday
Around the Net in Email, Ray Schultz - Friday, September 17, 2021
Apple’s iOS15 will be released on Monday, and it will include t ...
- 'It's A Huge Deal': Cannabis Ad Platform Co-Founder On Apple's App Reversal
CPG Insider, Steve Ellwanger - Friday, September 17, 2021
In June, Apple changed its policy of banning apps that facilitated t ...
- Apple TV+ Ups TV Marketing, Content Spend Should Follow
TV Watch, Wayne Friedman - Thursday, September 16, 2021
Apple TV+ is spending to promote its service, but to stay competitiv ...
- Apple Must Allow Developers To Point Consumers To Outside Payment Options
Digital News Daily, Wendy Davis - Friday, September 10, 2021
A federal judge on Friday ordered Apple to allow developers to dire ...
- Good Apple, Bad Apple: What The Looming Privacy Changes Mean To Email Senders
Email Insider, Ray Schultz - Monday, September 13, 2021
Litmus CMO Melissa Sargeant discusses the end of the open rate ...
- Apple Closes Flaws That Could Open Devices To Pegasus Spyware: Reports
Email Marketing Daily, Ray Schultz - Monday, September 13, 2021
The company recommends its security updates for all users. The NSO Gro ...
- Amazon, Roku Move To Branded TV Sets - Will Apple Follow?
TV Watch, Wayne Friedman - Monday, September 13, 2021
Apple is looking to the future with bigger-ticket items. Not TV set ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Apple Delays iPhone Scanning Plan
Digital News Daily, Wendy Davis - Friday, September 3, 2021
Faced with a backlash by civil rights groups and privacy advocates, App ...
- Apple Must Face Privacy Claims Over Siri
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
Apple users can proceed with a lawsuit alleging that the Siri voi ...
- Apple's Latest Payment Policy For Media Apps Has Pitfalls
Publishing Insider, - Friday, September 3, 2021
Starting early next year, Apple will apply its looser payment policy worldwi ...
- Apple Says Some iCloud Users Are Suffering Outages
Around the Net in Email, Ray Schultz - Thursday, September 2, 2021
Apple’s iCloud is experiencing outages. Apple admits that “some users are affected” a ...