- Visa Completes First Secure AI Purchases, Changing Advertising Forever
Performance Marketing Insider, Laurie Sullivan - Thursday, December 18, 2025
The rise of AI-powered commerce changes everything for advertisers - moving brand ...
- YouTube Tests User Game-Building With Google's LLM
MediaDailyNews, Colin Kirkland - Tuesday, December 16, 2025
According to a YouTube Gaming post, the "Playables Builder" closed Beta te ...
- Will AI Recommendations Reduce Risk Of Retail Returns?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 17, 2025
Consumers spent $187.3 billion from Nov. 1-Dec. 12, which represents 6.1% grow ...
- Click-Free: Publishers Move To A New Type Of Customer Journey
Publishing Insider, Ray Schultz - Tuesday, December 16, 2025
They are working toward a "shared, verifiable standard for measuring AI-surfaced conte ...
- Spam Away: How Do You Get Emails Into The Inbox?
Email Insider, Ray Schultz - Tuesday, December 16, 2025
Marketers face a critical issue as 2026 approaches - how to g ...
- Anthropic, Block, OpenAI Form Agentic Foundation To Ensure Open Sourcing
MediaDailyNews, Laurie Sullivan - Tuesday, December 16, 2025
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic ...
- Mattel Puts Brakes On OpenAI Collaboration
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 16, 2025
Mattel's collaboration with OpenAI will not materialize this year, as regulatory challeng ...
- Go To The Source: Where Publishers Are Generating AI Links
Publishing Insider, Ray Schultz - Sunday, December 14, 2025
Non-paid media is the dominant force, accounting for most of all link ...
- Disney-OpenAI Deal: If You Can Beat 'Em, Join 'Em?
TV Watch, Wayne Friedman - Monday, December 15, 2025
Some analysts believe it was a good idea to settle with o ...
- RCS: What's Next? Interactive Format Grows In Volume
Email Insider, Ray Schultz - Friday, December 12, 2025
RCS usage surged on Black Friday, while email saw steady advancement. ...
- Time For AI: Those Building The Technology Are Chosen As Persons Of The Year
Publishing Insider, Ray Schultz - Thursday, December 11, 2025
"Time" and OpenAI expand their relationship to work on AI education. ...
- No Notes' 'Zoom Ahead' Debuts In College Football Playoffs
MAD, Fern Siegel - Wednesday, December 10, 2025
Colin Jost's agency created the ad, which features Bowen Yang of 'S ...
- Where Brands See Most Mentions On AI Search Engines
Performance Marketing Insider, Laurie Sullivan - Thursday, December 11, 2025
A BrightEdge analysis of informational, consideration and transactional queries revealed patterns showi ...
- Disney Strikes $1B Deal With OpenAI, Licenses Iconic Characters
Television News Daily, Wayne Friedman - Thursday, December 11, 2025
Disney's $1 billion deal with OpenAI would allow fans to create short-fo ...
- AI Wheelhouse: New Tools Help Drive Engagement, Talent Acquisition
Email Insider, Ray Schultz - Wednesday, December 10, 2025
Artificial intelligence (AI) solutions are being offered in the areas of tale ...
- Stagwell Unveils 'NewVoices' Agent-Driven Workflow Platform
MAD, Steve McClellan - Wednesday, December 10, 2025
According to the company, it is built as an end-to-end operating syst ...
- Move Over Glassholes, Google Eyes Next Generation Of AI Specs
Media 3.0, Laurie Sullivan - Wednesday, December 10, 2025
Google is using AI to develop an ecosystem that supports several prototyp ...
- LinkedIn Ad Updates Aim For Brand Awareness
MediaDailyNews, Colin Kirkland - Tuesday, December 9, 2025
LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B markete ...
- Marketers Rethink Ads In News Environments, Emphasize Suitability, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 10, 2025
Research reveals 60% of marketers said ads in news environments outperform the ...
- AI On The Docket: Publishers File More Copyright Suits
Publishing Insider, Ray Schultz - Tuesday, December 9, 2025
"U.S. News & World Report" sues OpenAI, and Perplexity is sued ...
- AI Is Perfecting Agency Delivery, And Killing Its Value Proposition
MAD, Scott Savitt - Sunday, December 7, 2025
In an environment of tightening budgets and rising ROI scrutiny, the flawle ...
- WPP Upgrades Global Ad Outlook: Cites Waning Tariff, AI Bubble Concerns
MediaDailyNews, Joe Mandese - Monday, December 8, 2025
"The global economy has had something of a reprieve this year," writ ...
- 'Chicago Tribune' Sues Perplexity For Alleged Copyright Infringement
Publishers Daily, Ray Schultz - Thursday, December 4, 2025
The suit, filed on Thursday, charges that Perplexity is using the "Chica ...
- Inbox Squeeze: Email Volume, AI Shopping Tool Use Surge On Cyber Weekend
Email Insider, Ray Schultz - Thursday, December 4, 2025
Night owls drove many of the AI conversations. Their questions were product-focuse ...
- Gradial Adds $35 Million For Agentic Development With Series B Funding
MAD, Steve McClellan - Wednesday, December 3, 2025
The financing was announced a week after the agentic AI developer sa ...
- Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
Performance Marketing Insider, Laurie Sullivan - Thursday, December 4, 2025
Unlike older, reactive chatbots, new technologies are proactive, using multimodal options a ...
- Coca-Cola, Grand Marnier, Kellanova, Bobbie, Just Ice Tea Lead Insights at our CPG Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, December 2, 2025
At our CPG Brand Insider Summit in Santa Barbara, leaders from Coca-Col ...
- WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 2, 2025
Access to Copilot via WhatsApp will end on January 15, 2026. WhatsA ...
- Billups Debuts Audrai, AI Tech That Innovates OOH Delivery
MAD, Fern Siegel - Friday, November 28, 2025
Audrai automates complex operational tasks by combining audience planning and predictive insig ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...