A week after announcing a strategic partnership with Stagwell, agentic AI developer Gradial said it has raised $35 million in a Series B funding round led by VMG Partners with participation from existing investors Madrona and Pruven Capital. This brings the company’s total funding since launching in 2023 to $55 million.  

The company said it will use the new funding to accelerate development of its platform and expand its Seattle-based workforce across engineering, product, and go-to-market teams.  

Stagwell and Gradial said they would combine Stagwell’s design, creative and AI expertise with Gradian's agentic execution engine. The objective: help brands connect their marketing workflows more efficiently and deliver personalized experiences across channels using AI agents.