- 6sense Debuts B2B Email Tool And Other Solutions
Email Marketing Daily, Ray Schultz - Wednesday, October 5, 2022
The email product has produced positive results for firms testing it ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Ogury GM of the Americas Anthony Flaccavento was a high school athle ...
- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Verizon is partnering with Yahoo Sports to launch the Fantasy Football Flashbac ...
- Using Zero-Party Multicultural Data To Connect Authentically With Consumers
MAD, Mario Carrasco - Tuesday, September 27, 2022
As the U.S. becomes a multicultural majority, the need to authentically rea ...
- Anteriad Data Is Offered In TransUnion's TruAudience Marketplace
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
B2B marketers can use Anteriad to reach buyers and move leads throu ...
- Consumers Most Prefer Ad Targeting That's Based On Media Habits
Research Intelligencer, Robert Williams - Thursday, September 22, 2022
About three quarters of U.S. consumers said it's acceptable to receive mo ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- GM First To Use NBCUnified ID Platform For Targeting
Digital News Daily, Karlene Lukovitz - Tuesday, September 13, 2022
The advanced audience data partnership will enable GM to target the sma ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- Judge Sides Against Facebook In Battle Over Washington State Political Ads
Digital News Daily, Wendy Davis - Tuesday, September 6, 2022
Facebook intentionally violated a Washington law regarding political ad disclosures, a sta ...
- T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertisi ...
- Reddit Acquires Spiketrap To Build Ad Business With Focus On Performance
Performance Marketing Insider, Laurie Sullivan - Friday, September 2, 2022
Reddit moved deeper into advertising this week with the purchase of audien ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Many Big Brands Are Missing The Boat On Ad-Supported Kids' CTV: Analysis
Digital News Daily, Karlene Lukovitz - Monday, August 1, 2022
Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVO ...
- Roku's Vision Of Personalization And The Future Of First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Supporting the shift to first-party data and its partnership with Microsoft, t ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Microsoft Wins Netflix Business For Ad-Supported Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Netflix has selected Microsoft as the technology and sales partner for i ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- Effectv GM James Rooke Promoted To President, Comcast Advertising
Television News Daily, Wayne Friedman - Wednesday, July 6, 2022
Comcast Advertising -- which includes FreeWheel, Effectv, and AudienceXpress -- has promot ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- CreativeX Raises $25M, As More CMOs Use Creative Data To Optimize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
The funding marks an important milestone in accelerating the marketing and ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- How Apple Kickstarted The New Golden Age Of Consumer Targeting
Mobile Insider, Joe Mandese - Wednesday, June 8, 2022
By deprecating identity tracking, Apple has spurred a gold rush among agenci ...