Microsoft Wins Netflix Business For Ad-Supported Streaming

Netflix has selected Microsoft as the technology and sales partner for its ad-supported subscription offering.

"We’re thrilled to be named Netflix’s technology and sales partner to help power their first ad-supported subscription offering," Mikhail Parakhin, president of web experiences, Microsoft, wrote in a blog post on Wednesday.

Consumers will have more options at launch to access Netflix’s content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory.

“Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information,” Parakhin wrote.

Netflix COO Greg Peters said that in April, the company would introduce a lower priced ad-supported subscription plan for consumers, in addition to its existing ads-free basic, standard, and premium plans.

“Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner,” Peters wrote in a post.

Netflix has not announced an official date for the tiered service, but reports put the new service rolling out to customers by the end of 2022. 

It's not clear whether the deal includes advertising services offered by Bing Search.

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