- MailerLite Acquired By Vercom
Around the Net in Email, Ray Schultz - Friday, April 29, 2022
Cloud communication platform Vercom has acquired Lithuania-based marketing automation startup MailerLite f ...
- Google Performance Max To Launch Customer Acquisition Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Google will launch tools in the coming weeks to help marketers acqui ...
- InMobi's Appsumer Details Publishers' And Advertisers' Challenges With Apple ATT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 22, 2022
Appsumer, which provides automated reporting to performance marketing teams, released data th ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D Communications
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
The firm has added to its Digital Experience Platform automated rotation, backgrou ...
- Searches For Electric Vehicles Trend High, Even As Battery Shortages Loom
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Search interest in electric vehicles reached a record high in the U. ...
- Click Arbitrage Is Alive And Well, Thanks To Automation
Search & Performance Marketing Daily, Janel Laravie - Wednesday, April 13, 2022
Affiliates and click arbitrage can cause trouble. While some problematic behaviors d ...
- Prisma Campaigns Partners With Bankjoy To Help Banks And Credit Unions Market Via Digital
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
Bankjoy clients can use Prisma tools for conducting multichannel campaigns, the fi ...
- Marketers Are Making Decisions Based On Stale Data: Study
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
Almost a third of captured events change their definition within six month ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Microsoft Advertising To Roll Out RSA Open Beta Ad Customizers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
On Tuesday, Microsoft announced that marketers using Search Ads will soon ha ...
- ActiveCampaign And Slack Team Up To Support The Customer Experience
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Each company is offering discounts to clients of the other firm ...
- Microsoft Advertising Makes Reporting Intuitive As GMV Hits All-Time High
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 22, 2022
Most shoppers now begin their product searches on digital channels, and studi ...
- Sendinblue Acquires MeetFox, Scheduling Software Company
Email Marketing Daily, Ray Schultz - Thursday, March 10, 2022
Users can integrate a scheduling feature in their email, website and oth ...
- Google To Acquire Cyber Defense Company Mandiant For $5.4 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 8, 2022
The integration is intended to help enterprise companies detect and respond quick ...
- Don't Just Set And Forget Automated Email Campaigns
Around the Net in Email, Ray Schultz - Tuesday, March 8, 2022
Automated email campaigns are not as automatic as you might think. Th ...
- Look, No Hands: Marketing Automation Is Increasingly Used For Email
Email Insider, Ray Schultz - Tuesday, March 8, 2022
SMS marketing also saw a jump in usage from 2021 to 202 ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- Metadata.io Raises $40 Million In Series B Financing
Around the Net in Email, Ray Schultz - Wednesday, March 2, 2022
Metadata.io, a marketing automation platform, has raised $40 million in $40 milli ...
- Salesforce Pardot Is Integrated With Email Creation Tool Stensul
Email Marketing Daily, Ray Schultz - Wednesday, March 2, 2022
Pardot users can create emails, controlling several elements, including subject lines, Stens ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...
- Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 1, 2022
Microsoft Advertising also announced the global availability of Marketing with Purpose attribute ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying Platform
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Simulmedia is starting up a program that will make third-party data availab ...
- Drip Acquires Sleeknote, Firm That Captures Zero-Party Data
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Sleeknote, located in Denmark, will serve as Drip's European base. Drip ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- The Case For Email Marketing Automation
Around the Net in Email, Ray Schultz - Wednesday, February 16, 2022
Email automation software helps brands reduce the work needed to reach prospect ...
- United Mail: Email And Postal Work Better Together
Email Insider, Ray Schultz - Friday, February 11, 2022
Direct mail can be automated and personalized, using tools that are prevale ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...
- It's Time To Rethink The Humble Email And Automate
Around the Net in Email, Ray Schultz - Monday, February 7, 2022
Email has changed: Brands must now move beyond the basics and u ...
- Green Light To Work Harder: Non-Techies Are 'Empowered' To Drive Automation
Email Insider, Ray Schultz - Monday, February 7, 2022
Over half of companies seek to have workers use low-code tools f ...
- Are You Ready For A Marketing Automation Platform?
Around the Net in Email, Ray Schultz - Friday, February 4, 2022
Marketing automation platforms streamline B2B marketing tasks like lead management, email campai ...