- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- Google Attributes Q4 Ad Surge To Enhanced AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
AI continues to power Google's ability to support brands through insights, n ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- HawkSoft And Pathway Partner To Help Insurance Agents Send Email And Texts
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
The API partnership can help joint clients field timely emails such ...
- Video Poised To Become Dominant Programmatic Display Ad Format
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022 ...
- Businesses Are Not Ready For CCPA: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
Few businesses have automated Data Subject Asset Requests, Cytrio reports. ...
- Email Content Tool Is Now Available On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
ERGO offers a platform for automating email newsletter content. ...
- Metrics Merry-Go-Round: Automated Emails Dominated In 2021, But Some Numbers Fell
Email Insider, Ray Schultz - Tuesday, January 25, 2022
Open rates were artificially boosted by Apple's MPP, but more so f ...
- Building On Business Intelligence: Instantaneous And Autonomous SEO
Search & Performance Marketing Daily, Jim Yu - Monday, January 24, 2022
Consumer expectations are constantly changing, and the demand for real-time information, reactio ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- MessageGears Forms Integration With Phrasee, Enabling Clients To Use Language Tool
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
The integration will help B2C brands generate, automate and review the langua ...
- Acura Debuts Anime Series At Sundance Film Festival
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2022
"Chiaki's Journey" offers viewers a first look at Acura's trio of all-n ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Although automation is gaining popularity in ad creation and targeting, social med ...
- Redbrick Acquires Delivra, Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, January 5, 2022
CM Group is selling Delivra to Redbrick. The deal does not inclu ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Easy Writer: Firm Claims Program Can Write Emails, Ads And Books
Email Marketing Daily, Ray Schultz - Tuesday, January 4, 2022
AI Exosphere claims that users can put out copy with a prompt-bas ...
- Google Paper Identifies Technology To Confirm Attributable Sources
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
Attributing search results to source documents could help verify the accuracy ...
- Zoomd Automates Cross-Platform Campaign Budget Management
Performance Marketing Insider, Laurie Sullivan - Monday, December 27, 2021
Zoomd Technologies, which offers publishers site search and a mobile app user-acquisiti ...
- New Crypto Coin Spawns 'NFT Bots,' Can Be Used To Reward Consumers In Loyalty Programs
Digital News Daily, Colin Kirkland - Tuesday, December 21, 2021
NFT Bots enable users to monetize algorithms by trading them through ...
- Rakuten's Personalized Targeted Cash Back Offers Gain Momentum
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising a ...
- Mimecast Goes Private In $5.8 Billion Equity Transaction
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
Permira will acquire email security firm Mimecast for $80 per share ...
- New Cross-Channel Data Tool Unveiled By Cordial
Email Marketing Daily, Ray Schultz - Wednesday, December 1, 2021
Architect helps retailers create personalized digital marketing in email, SMS, push, displa ...
- Compliance Tool Soveren Emerges From Stealth
Around the Net in Email, Ray Schultz - Tuesday, November 30, 2021
London-based startup Soveren, which automates detection of privacy risks, has emerged fr ...
- Blackbaud And Campaign Monitor Form An Integration To Serve Nonprofits
Email Marketing Daily, Ray Schultz - Friday, November 12, 2021
The platforms are connected by Red Arc Systems, facilitating email marketing, t ...
- Litmus Acquires Kickdynamic, Dynamic Content Tool
Email Marketing Daily, Ray Schultz - Thursday, November 11, 2021
The purchase of Kickdynamic will allow clients to send and test personaliz ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Microsoft Advertising in its latest product updates focuses on automating repetitive tas ...
- Riding The Tiger: The Problems Facing Email Marketers, And How They're Coping
Email Insider, Ray Schultz - Wednesday, October 27, 2021
Litmus State of Email Survey finds increasing use of automation and ...
- Ecommerce Agency Digitawise Forms Email Marketing Partnership With Klaviyo
Email Marketing Daily, Ray Schultz - Friday, October 22, 2021
Digitawise notes that Klaviyo is more than an email software platform ...