DirectIQ has introduced email marketing software that enables businesses to automate sending of campaigns while integrating the platform with popular websites.
The goal is to simplify “the email marketing efforts of businesses without compromising on their effectiveness,” says DirectIQ founder and CEO Baris Ergin.
Included is a dashboard that provides data on relevant metrics, including delivery reports, open and click-through rates, geo-tracking and spam complaints.
The tool also allows marketers to utilize A/B testing for the campaign setup page. Once the most effective email templates have been chosen, the campaign can be carried out by automating the process.
The firm appears to be positioning itself as an affordable alternative to Mailchimp and Klaviyo.
DirectIQ’s email API can be integrated with social media tools such as Twitter, Facebook, LinkedIn, and commercial websites like Shopify, WordPress, WooCommerce, Magento and Salesforce.