- Carter: Toyota To Wear Bigger Shoes In U.S.
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
Lexus is getting the big focus this year. "The lead product f ...
- Ford's Piaskowski: Premium Design Is Not An Elective
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
"People purchase vehicles with their hearts and minds. ... You have ...
- Infiniti First With Cordless Electric Car
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
First there was the Nissan Leaf electric car, with cord. Now there ...
- Customer Satisfaction With Autos At A High
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
The study says this year's record score in the auto sector ...
- Chrysler Touts The 200 And Michigan
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
Chrysler is sending two guys on a road trip to promote Michiga ...
- NASCAR, Fox Deportes Partner In Spanish
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
NASCAR and Fox Deportes has inked a media deal that creates t ...
- Chrysler Nixes Dealer Incentives
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Chrysler Group will eliminate dealer incentives for customer satisfaction and penalties f ...
- Malibu Style: GM Teams WIth Living Social, Time Warner
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 20, 2012
GM has forged a unique multiplatform alliance with fashion designer Isaac Mizrah ...
- Pfaff Porsche's Customized Direct Mail Didn't Even Need A Stamp!
Creative Media Blog, Amy Corr - Monday, August 20, 2012
Direct mail may be customizable by household, but usually not to t ...
- Nissan's Pathfinder: Something To Laugh About
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The 12-hour "Improv-tastic Road Trip," starting at 8 a.m. on Aug. 2 ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Boler-Davis: GM Must Win Customer Service Crown
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Alicia Boler-Davis is moving up fast at GM. The engineer, an18-year ...
- Kia's AOR Rolls Into Sin City
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
The Mirage Hotel & Casino has tapped Los Angeles-based independent David&Goliath ...
- Grab Your Skates And Take A Peek At The Jag
Marketing Daily - Top of the News, Thom Forbes - Friday, August 17, 2012
The "Jag" is one of those mythical beasts that, like unicorns, captu ...
- Nissan, Second City Drive Facebook Pathfinder Campaign
Online Media Daily, Zoe Mandese - Thursday, August 16, 2012
Nissan announced it will partner with Second City Communications for a soci ...
- Is GM Headed For Chapter 11? Again?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Contributor Louis Woodhill says GM is heading down, and President Obama wi ...
- Roger Federer Touts Mercedes-Benz GL-Class
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
Before hitting the airwaves during U.S. Open coverage on CBS on Au ...
- Ram Truck Goes Retro For Poster-Art Campaign
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
The ads are similar in color, theme and illustration style to t ...
- Chevy Volt Chief Takes Over At Fisker
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Tony Posawatz, who helped develop the Chevrolet Volt will become the n ...
- Sears Auto Campaign Invokes Big Bad Wolf
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2012
A new campaign for Sears Auto Center relies on sketchy mechanics, desert ...
- Honda's U.S. Opps To Get Bigger Role
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Honda R&D Americas will engineer and develop the new-generation Acura NSX spor ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- A First: Rolls-Royce Shows Off New Badges
Marketing Daily, OMMA Editors - Monday, August 13, 2012
For the first time in the company's 108-year history, three Rolls-Royce ca ...
- Showcase App Puts Inventory In Ford Reps' Hands
Marketing Daily, OMMA Editors - Monday, August 13, 2012
A new showcase app allows Ford sales consultants to access their invento ...
- Ford Salespeople Get iPad App To Seal The Deal On The Lot
Mobile Marketing Daily, Steve Smith - Tuesday, August 14, 2012
Ford's new Showcase app is designed to ease some of the pa ...
- GM's Akerson Decries News Leaks
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
With open season on Joel Ewanick in full swing, GM CEO D ...
- Tweet My Ride: London Taxi-Riders Sample Electric Cars
Creative Media Blog, Amy Corr - Monday, August 13, 2012
Before the Olympics invaded London, Nissan LEAF offered Londoners and tourists ali ...
- Chrysler Drives Town & Country To BabyCenter
Marketing Daily, Karl Greenberg - Sunday, August 12, 2012
If there is one consistent trend in the auto business, it's mo ...
- Subaru 'Love' Brings New Ads, New Charities
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Subaru has launched two new ads to support its new campaign, "Support ...
- Sears Auto Center Debuts New Campaign
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Sears Auto Center stores has launched a national advertising campaign with T ...