- Auto Advertisers Accelerate Mobile Spend
Online Media Daily, Mark Walsh - Friday, December 14, 2012
Automotive was the fastest-growing ad category on the Millennial Media ad netwo ...
- Mobile Auto Shoppers Split Between Conversion And Research
Research Brief, Jack Loechner - Friday, December 14, 2012
According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purcha ...
- Mini Goes Psychic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
Mini has a Psychic Roadster website that gives visitors personalized readings abo ...
- Lexus Has The Fix In
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
In January, Toyota is expected to announce a customer service campaign ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Marketers Already Playing Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
Thanks to social media, several sponsors are touting their involvement in t ...
- Nissan Leaf's Birthday Is Touchy?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
Nissan's all-electric Leaf is two years old today. It's launch was hug ...
- Honda Teases With A Terse Release
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 12, 2012
All Honda is offering is a tantalizing picture -- blurry and da ...
- Here Comes The 2014 'Vette
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 11, 2012
Chevrolet will have a big pre-show Corvette happening in Detroit next mont ...
- Replacements From Sandy Keep November Strong
Marketing Daily, Karl Greenberg - Monday, December 10, 2012
The average transaction price for light vehicles in the United States w ...
- Ford Fudges Mileage Numbers?
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 10, 2012
Did Ford fudge the mileage numbers on two of its new hybr ...
- Fiat GSTV Creative: Man In Pump
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
It appears to be a slot in the pump through which ...
- GM, Others See Record Sales In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
The once-explosive pace of growth in the Chinese car market has slow ...
- Ford Report Finds Opportunities In Social Shifting
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
The report says people are getting some optimism back, although their buyi ...
- Nissan Launches Campaign To Tout Nismo Juke-R
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
To promote the launch of the latest version of the car, whi ...
- Forrester: Marketers Have Touchpoint Interruptus
Marketing Daily, Sarah Mahoney - Wednesday, December 5, 2012
For example, while BMW's Mini brand has a way-cool tool that allo ...
- Volkswagen Tells Human Story With Deutsch
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2012
Volkswagen's challenge for the last decade has been maturing the brand f ...
- Chevy Volt Sales Drop
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 5, 2012
After charging up for the first 10 months of the year, sal ...
- Study Finds Innovation Pleases Car, Truck Owners
Marketing Daily, Karl Greenberg - Tuesday, December 4, 2012
Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn ...
- Huge Auto Sales For November
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
Analysts were predicting a strong November, and that has come to pas ...
- Autos As Office: Working Behind The Wheel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
Cars and trucks are becoming mobile offices and automakers are offering wa ...
- Interstate Gets Batteries, And Brand, To The Stranded
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
"We kept looking at data that showed the majority of batteries we ...
- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- Q&A With Olivier Francois, Man Of The Day
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 3, 2012
Chrysler, LLC's automotive marketing star, Olivier Franois, talks music, advertising, brand val ...
- Mitsubishi, Clutching In 12th Round, Will Not Concede
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 3, 2012
Trying to stay on its feet in the U.S., Mitsubishi is hopi ...
- Lincoln Goes Large To Say 'Hello. Again'
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
In a lot of ways, the brand is hearkening back to i ...