- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- Buick Conducts Influencer Program In Hamptons
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
"It's an overall continuation of bringing to life the sense of well-bei ...
- ExxonMobil Breaks Work During Olympics
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
"This is a global message, so it makes sense to deliver ...
- Honda, Chevy, BMW, Chrysler Olympics Ads Pay Off
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
Ads airing during major events like the Olympics resonate best with consume ...
- The Importance Of Location In Auto Search Ads Rising
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 12, 2016
Most consumers look for a new car at the end of t ...
- Marketing Of Self-Driving Cars Still Faces A Bumpy Road
Connected Thinking, Chuck Martin - Wednesday, August 10, 2016
While autonomous cars still have a way to go in a ran ...
- Automakers Jump On Olympic Bandwagon
Marketing: Automotive, Tanya Gazdik - Tuesday, August 9, 2016
Whether they are official sponsors or not, it’s inevitable that many automake ...
- 'Automobile' To Stream Pebble Beach Concours d'Elegance
Publishers Daily, Sara Guaglione - Tuesday, August 9, 2016
TEN will broadcast the awards ceremony for free on Motor Trend OnDeman ...
- Pennzoil, Live Nation Extend Alliance
Marketing Daily, Tanya Gazdik - Monday, August 8, 2016
The partnership has resulted in 5.22 million-plus total content views for Backse ...
- Lexus, Comedy Central Debut 'Junketeers'
Marketing Daily, Tanya Gazdik - Monday, August 8, 2016
L/Studio offers a diverse collection of engaging content that appeals to ...
- Dealers Claim Cadillac's Project Pinnacle Is A Low Blow
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 9, 2016
Virtual reality may be the future of brand and social marketing bu ...
- Hurly Brothers Take To The Road For BMW
MAD, Larissa Faw - Friday, August 5, 2016
The high-end performance brand and its agency KBS' Attention are using soci ...
- Toyota Wants People To 'Stand Together'
MAD, Larissa Faw - Saturday, August 6, 2016
The new 'Stand Together' ad features people across the world, from Toyo ...
- Bridgestone Makes Olympic Debut
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
The company's "Built to Perform" campaign depicts teams of athletes sprinting, swimmi ...
- Ford Launches Olympics-Themed Campaign Featuring Snapchat
Marketing Daily, Tanya Gazdik - Friday, August 5, 2016
"It's a natural tie to the feeling that I can do mor ...
- Subaru Showcases Outback's Adventurous Spirit
Marketing Daily, Tanya Gazdik - Friday, August 5, 2016
"If you ask a Subaru owner what they love about their Suba ...
- Well, *Obviously* People Are Changing Their Minds About Self-Driving Cars
Online Spin, Kaila Colbin - Friday, August 5, 2016
"Self-driving cars are coming but most people don't want one," wrote MediaPo ...
- Enterprise Enlists Joel McHale, Focuses Beyond Car Rental
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
The campaign marks a fundamental brand positioning shift for Enterprise, Lee Broughto ...
- Honda Touts The 'Power Of Ridgeline'
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
The integrated campaign includes a 60-second TV spot that highlights the truck ...
- NEW! Kit Harington Recites Blake, Drives Infiniti Q60. World Swoons.
Out to Launch, Amy Corr - Wednesday, August 3, 2016
It's no "Game of Thrones," but this Infiniti Q60 ad starring K ...
- James Corden Debuts In First Karmarama Ad For Confused.com
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
In a new campaign launching today, Corden features in an ad focusi ...
- Auto Sales Flatten Mid-Year
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2016
Ford, General Motors and Toyota experienced U.S. sales declines in July whi ...
- GM To Market Autonomous Driving Car Via Lyft
Around the Net in IoT, Chuck Martin - Tuesday, August 2, 2016
General Motors' first fully autonomous car will be electric, available to ju ...
- BMW Ties Ad To Olympics
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2016
BMW applied its aerodynamic efficiencies and carbon fiber design to create cust ...
- Expansion Into Digital Creates New Auto Ad Opportunities
Marketing: Automotive, Tanya Gazdik - Tuesday, August 2, 2016
New-vehicle drivers in the United States spend an average of 11 hou ...
- TEN Enthusiast Network Expands Motor Trend OnDemand
Publishers Daily, Sara Guaglione - Monday, August 1, 2016
Amazon users can add Motor Trend's subscription video on demand service ...
- Mercedes Pulls Ad Touting Self-Driving Car
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 1, 2016
Mercedes-Benz has withdrawn an ad touting the self-driving qualities of its n ...