- Nissan Gears Up For March Madness
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2025
Besides a full-line spot, the automaker plans to leverage March Madness med ...
- Genesis CMO Revolving Door Continues To Swing
Marketing Daily, Tanya Gazdik - Monday, March 17, 2025
Amy Marentic joins Genesis with over 25 years of global automotive a ...
- Hyundai Plays Up Amazon Availability, Ioniq 5 XRT Offers Durability
Drive Time, Tanya Gazdik - Monday, February 24, 2025
The vehicle, which starts at $55,400, is designed to appeal to custome ...
- Audi, MLS Kick Off 10th Year In Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2025
The automaker also funds initiatives that support equity and inclusion, including $570,0 ...
- Automotive TV Spending Nearly Flat In February
Marketing Daily, Tanya Gazdik - Tuesday, March 11, 2025
Sports-related programming accounted for over 60% of total industry spend in Februa ...
- Tesla Stock Rollercoaster Continues
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 11, 2025
Analysts said the reason for the poor performance was concern about Tes ...
- Tesla Troubles And Remedy: Its First Ever Large TV Ad Campaign?
TV Watch, Wayne Friedman - Wednesday, March 12, 2025
Maybe it's time - or well past the time - for Tes ...
- Test Drive: Mitsubishi Outlander Offers Affordable Luxury
Drive Time, Tanya Gazdik - Monday, March 10, 2025
The Outlander brought customers into the brand who either haven't considered ...
- Technology Influences Mobility Choices
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2025
In a Nissan study, the majority of respondents said they're looking ...
- Rivian, Ben & Jerry's Partner For Electric Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
Rivian's first commercial partner was Amazon, which aims to put more th ...
- Tesla Owners Rebrand Vehicles To Honda, Mazda, Audi, Toyota
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 5, 2025
Since Musk became a key part of President Trump's administration, a numb ...
- Hyundai Santa Fe Chosen Women's Worldwide Car Of The Year
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
The award aims to recognize the best vehicles of the year a ...
- Test Drive: Kia K4 Offers Affordable Design, Tech, Roominess
Drive Time, Tanya Gazdik - Monday, December 16, 2024
The tech available in this car rivals that in the luxury segme ...
- Mazda Launches Racing Video Series
Marketing Daily, Tanya Gazdik - Saturday, March 1, 2025
"First To The Finish" will feature a behind-the-scenes look at the stori ...
- US Auto Insurance Shopping Grew At 'Nuclear' Rates
Marketing Daily, Danielle Oster - Thursday, February 27, 2025
Yet fewer consumers were actually switching or buying new policies, according ...
- Honda Plays Up Passport's Capability
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2025
The campaign, from RPA, is launching across multiple media channels from broadca ...
- General Motors, Tesla Tops In Loyalty, Retention
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2025
It's too soon to say whether Tesla backlash due to Musk's politic ...
- Anti-Tesla Sentiment Goes International, Viral
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 26, 2025
A group billing itself as Everyone Hates Elon is stoking the flam ...
- Toyota Launches Hispanic Podcast, Racing Campaign, 'Mountain of Dreams' Ski Clinic
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2025
The automaker aims to reach Hispanic consumers via a podcast series fr ...
- Stellantis Restructures Global Marketing Team
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2025
"You'll see more from us in 2025 than ever before," says B ...
- The Bold Adventures Of Rivian's Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 20, 2025
What is your greatest adventure so far? Denise Cherry, Rivian's VP ...
- Genesis Collaborates With NBC's 'Suits LA'
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2025
The partnership includes vehicle integrations within the show as well as cust ...
- Tesla Under Fire Due To 'President Musk'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 20, 2025
"With sales crashing and the board selling, it looks like some inside ...
- Rivian Jumps On Special Edition Bandwagon
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2025
The California Dune special edition will make its debut at SXSW ...
- Automakers Spend Big On Sports In January
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2025
Chevrolet and Honda allocated the largest share of budget to NFL gam ...
- Rivian Sponsors SXSW, Jaguar Focuses On NBA
Drive Time, Tanya Gazdik - Monday, February 17, 2025
Rivian is planning an "electric roadhouse," described as "a neon wonderland wi ...
- Volvo Partners With Vacation Rental Home Company
Marketing Daily, Tanya Gazdik - Sunday, February 16, 2025
Volvo Cars "is looking to expand its offering beyond just cars ...
- Volkswagen, SNL Reimagine 'The Californians'
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2025
"'The Californians' is as synonymous with SNL as the ID. Buzz ...
- Call For Entries: Best In Automotive Marketing
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Entries can be submitted in multiple categories, but no more than o ...
- Honda, NHL Renew Longstanding Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
The two are partnering on a new video series highlighting the leag ...