- Brands That Advertise On Streaming Platforms Are Viewed As More Innovative, Relevant
Video Insider, Karlene Lukovitz - Tuesday, July 18, 2023
A new survey by Samsung Ads explores video and TV viewing habi ...
- 19% Of U.S. Disney+ And 11% Of Netflix Users On Ad-Supported Plans, 85% New
Advanced TV Insider, Karlene Lukovitz - Thursday, July 13, 2023
Survey shows little cannibalization of higher-priced no-ads subs, meaning net growth ...
- 22% Of Adults Have Dropped A Streamer Recently, But Don't Blame The Ads
Digital News Daily, Karlene Lukovitz - Tuesday, July 11, 2023
DirecTV Advertising survey finds top three reasons for dropping paid ad-supported ...
- Disney Eyes Joint Venture Or Sale For Hotstar
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
In part because of more aggressive competition in the Indian market, Disne ...
- Cost Outweighs Ads Among Viewers Canceling Streaming
Research Intelligencer, Robert Williams - Tuesday, July 11, 2023
Only 15% of people said they canceled a streaming service because the ...
- Advertisers Say CTV Helps Capture Falling TV Audiences
Research Intelligencer, Robert Williams - Saturday, July 8, 2023
Some advertisers who seek to drive outcomes such as a direct sa ...
- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: Report
Digital News Daily, Karlene Lukovitz - Thursday, July 6, 2023
New ad formats being considered would require direct relationships with consumers a ...
- 25% Of SVOD Subs And One-Third Of New Sign-Ups Are Now Ad-Supported
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
Mixing ad-supported and no-ads plans based on specific services is the fastest-growi ...
- Roku Channel Viewership Highlights Growing Popularity Of FAST
Research Intelligencer, Robert Williams - Thursday, June 22, 2023
Streaming services that don't charge a subscription fee are gaining viewers. ...
- Our TV Business Numbers Are Better Than Yours: Volatility Index's New Meaning
TV Watch, Wayne Friedman - Tuesday, June 20, 2023
Projections and estimates from agency holding companies, stock market analysts, and oth ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- Most U.S. Households Have Internet-Connected TV
Research Intelligencer, Robert Williams - Tuesday, June 13, 2023
The popularity of connected TVs is helping to drive viewership growth, wi ...
- Netflix Crackdown On Password-Sharing To Hit Younger Viewers
Research Intelligencer, Robert Williams - Monday, June 12, 2023
Three quarters of Netflix users ages 18-24 said they're very or somewh ...
- AVOD Revenue Shows Slight Q1 Decline, But Projected For 21% Growth In 2023: Analyst
Television News Daily, Wayne Friedman - Monday, June 5, 2023
For full-year 2023, business for all major AVOD platforms is estimated ...
- SVOD Dips In UK, AVOD On The Rise In Latin America
Digital News Daily, Karlene Lukovitz - Thursday, June 1, 2023
The trends parallel those in the U.S. ...
- BET+ To Launch Ad-Supported Tier Next Month
Digital News Daily, Karlene Lukovitz - Friday, May 12, 2023
The launch comes as Paramount Global has been exploring a potential sa ...
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing Time
Research Intelligencer, Robert Williams - Friday, May 12, 2023
Netflix has the widest reach in the United States with CTV a ...
- Millennials: The Canary In The SVOD Coal Mine?
Video Insider, Karlene Lukovitz - Tuesday, May 2, 2023
Millennials drove the rapid growth of paid video-on-demand services, but they're n ...
- Half Of Subscribers To Netflix's AVOD Say Ads Are Excessive
Research Intelligencer, Robert Williams - Tuesday, April 25, 2023
Sentiment about the amount of advertising on Netflix likely is affected ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks Upfront
TVBlog, Adam Buckman - Monday, April 17, 2023
AMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- AVOD Network Streamer Chicken Soup For The Soul To Start Ad-Selling Unit
Television News Daily, Wayne Friedman - Tuesday, April 4, 2023
AVOD company Chicken Soup for the Soul is starting up an ad-selli ...
- Cross-Platform Reach Helps Sway Purchase Decisions
Research Intelligencer, Robert Williams - Tuesday, April 4, 2023
Consumers say they're most influenced by advertising on traditional television and mobi ...
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
Live, linear TV continues to be challenged by viewership declines -- do ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
TV Watch, Wayne Friedman - Wednesday, March 29, 2023
Many analysts are not so sure that even a new total upfro ...
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
Video Insider, Karlene Lukovitz - Tuesday, March 28, 2023
The pursuit of better margins is also driving price hikes, with cutbac ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
In comparison, Netflix's new ad-supported option accounted for 19% of its n ...
- Hulu: Caught Between FAST Platforms And A Wannabe Netflix?
TV Watch, Wayne Friedman - Monday, March 13, 2023
Walt Disney's Bob Iger says Hulu is in a "very tricky" busine ...
- Nearly All U.S. Households Are Reachable By CTV Ads
Research Intelligencer, Robert Williams - Tuesday, March 7, 2023
Streaming-device maker Roku expanded its share of voice for CTV ad sal ...
- Streaming Viewers Most Prefer Standard Video Ads
Research Intelligencer, Robert Williams - Friday, February 17, 2023
Most viewers are looking for a more traditional "lean-back" viewing experience wh ...