- Amazon To Introduce Ads To Prime Video, Charge For Ad-Free Service
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
The video service included with Prime membership will have "limited" ads starti ...
- Hybrid AVOD-SVOD Revenues To Triple By 2029, Disney Leads
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
Disney is projected to surpass Netflix. ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Global OTT Revenues To Grow 33%, Hit $215B, By 2029
MediaDailyNews, Karlene Lukovitz - Wednesday, September 13, 2023
The projections have been lowered somewhat due to the advertising downturn a ...
- Streaming Growth Drives Demand For Data About Programming
Research Intelligencer, Rob Williams - Monday, September 11, 2023
Granular metadata have become more important as content distribution moves away fr ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?
TV Watch, Wayne Friedman - Friday, September 8, 2023
Many consumers can sit up and take notice of the offering ...
- FAST, AVOD Revenue Triples In France, Germany Outpaces UK In SVOD Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
In France, 69% of the 35-to-49 demo now watch some FAST/AVOD cont ...
- Comscore: Ad-Supported Driving Most Streaming Growth
MediaDailyNews, Karlene Lukovitz - Tuesday, August 29, 2023
And fully 60% of U.S. CTV households now have no cable/satellite service ...
- Ad-Supported Streaming Drives Most Growth For CTV
Research Intelligencer, Rob Williams - Wednesday, August 30, 2023
Streaming growth has crowded out the portion of subscribers to more tradition ...
- Viewers Boost Time Spent With Ad-Supported CTV
Research Intelligencer, Rob Williams - Tuesday, August 29, 2023
Ad-supported services from Netflix and Disney+ have helped to increase viewing ti ...
- Netflix Nabs A Third Top Ad Exec From Snap
Digital News Daily, Karlene Lukovitz - Monday, August 28, 2023
David Roter is the latest hire as Netflix pushes hard to accelera ...
- SVODs Lose Viewing Share To FASTS, Users Swamped By 2.3M Streaming Titles
MediaDailyNews, Karlene Lukovitz - Monday, August 28, 2023
Ad-free SVODs' share fell to 49% in May, reports Nielsen's Gracenote u ...
- TV Viewers Spend More Than 10 Minutes To Find Shows
Research Intelligencer, Rob Williams - Monday, August 28, 2023
The dispersal of engagement is a significant challenge for an industry th ...
- Linear TV Reaches New Dipping Point - But Is It A Tipping Point?
TVBlog, Adam Buckman - Friday, August 25, 2023
Linear TV's decline to less than 50% of all TV viewing w ...
- TV Has More Reach, Time Spent With Ad-Supported Viewing
Research Intelligencer, Rob Williams - Tuesday, August 22, 2023
Ninety percent of ad-supported streaming viewers also watch linear TV, ...
- Analyst: U.S. OTT Boom Years Are Over
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Even FAST advertising is forecast to grow by a relatively modest ...
- U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
Advanced TV Insider, Karlene Lukovitz - Thursday, August 17, 2023
And that's just for the nine big platforms tracked by Vivvix, n ...
- TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds
Television News Daily, Wayne Friedman - Tuesday, August 1, 2023
About 16% to 17% of viewers said they "can't tolerate ads, ...
- U.S. Ad-Supported Subscriptions Surpass 100M
Digital News Daily, Karlene Lukovitz - Tuesday, August 1, 2023
Hulu, Peacock and Paramount+ have by far the largest shares, but t ...
- Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
Digital News Daily, Karlene Lukovitz - Monday, July 31, 2023
Stuck with a revenue guarantee not supported by Netflix's slow ad sal ...
- Brands That Advertise On Streaming Platforms Are Viewed As More Innovative, Relevant
Video Insider, Karlene Lukovitz - Tuesday, July 18, 2023
A new survey by Samsung Ads explores video and TV viewing habi ...
- 19% Of U.S. Disney+ And 11% Of Netflix Users On Ad-Supported Plans, 85% New
Advanced TV Insider, Karlene Lukovitz - Thursday, July 13, 2023
Survey shows little cannibalization of higher-priced no-ads subs, meaning net growth ...
- 22% Of Adults Have Dropped A Streamer Recently, But Don't Blame The Ads
Digital News Daily, Karlene Lukovitz - Tuesday, July 11, 2023
DirecTV Advertising survey finds top three reasons for dropping paid ad-supported ...
- Disney Eyes Joint Venture Or Sale For Hotstar
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
In part because of more aggressive competition in the Indian market, Disne ...
- Cost Outweighs Ads Among Viewers Canceling Streaming
Research Intelligencer, Rob Williams - Tuesday, July 11, 2023
Only 15% of people said they canceled a streaming service because the ...
- Advertisers Say CTV Helps Capture Falling TV Audiences
Research Intelligencer, Rob Williams - Saturday, July 8, 2023
Some advertisers who seek to drive outcomes such as a direct sa ...
- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: Report
Digital News Daily, Karlene Lukovitz - Thursday, July 6, 2023
New ad formats being considered would require direct relationships with consumers a ...
- 25% Of SVOD Subs And One-Third Of New Sign-Ups Are Now Ad-Supported
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
Mixing ad-supported and no-ads plans based on specific services is the fastest-growi ...
- Roku Channel Viewership Highlights Growing Popularity Of FAST
Research Intelligencer, Rob Williams - Thursday, June 22, 2023
Streaming services that don't charge a subscription fee are gaining viewers. ...
- Our TV Business Numbers Are Better Than Yours: Volatility Index's New Meaning
TV Watch, Wayne Friedman - Tuesday, June 20, 2023
Projections and estimates from agency holding companies, stock market analysts, and oth ...