Tag results for "baby boomers"
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: StudyYounger shoppers are not as likely to want copy and prices ...
- OK Boomers, You're Tired Of Your ChildrenA new report from Sensis finds many Boomers' adult children have be ...
- Boomers Become YouTube Innovative Content Creators In 2020With 58% of people open to watching digital content made by creato ...
- How Marketers Can Help Seniors Age In PlaceMarketers should advance their current offerings to better serve the senior segm ...
- Don't Bother Trying To Sell Boomers On Black Friday: StudyBoomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Boomers Plan To Buy More Online, Study SaysAlmost half will increase their digital shopping after the COVID-19 pandemic, LaserSh ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic ContinuesWhile discounts, free samples, and offers remain the main drivers of loyal ...
- Consumers Expect To Shop More Online After COVID-19: StudyThree-fourths of consumers in several countries say they have lost jobs ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want DiscountsMany people have saved their government stimulus payments, but are open ...
- TV And The Baby BoomersI spent an unhealthy amount of time watching TV when I w ...
- Lights, Camera, Action: Performance VideoAs a direct-to-consumer bra and underwear company, 2020 was going to ...
- Workers Can't Define Ransomware And Are Ignoring Security Best Practices: StudyBoomers are more likely than younger people to know what phishing a ...
- OK, Boomer: NBC Sitcom 'Indebted' Takes Aim At Older PeopleYou watch a show like "Indebted" with an air of disbelief th ...
- Gen X And Boomers Split Digital And Traditional Media Consumption EvenlyDigital may mean everything to many agencies, but the IPA reminds th ...
- Personal Values Top List Of Brand Loyalty, IBM ReportsA third of consumers stop buying their preferred products if they lo ...
- No Big Surprise: Social Media More Important To Younger UsersIn recent study, (49.3%) of U.S. boomers are forecast as social med ...
- Shoppers Plan To Use Mobile For In-Store Buying: StudyAmerican consumers are influenced by physical contact with products before buying, Shopki ...
- Consumers Demand Honesty, Transparency Of Influencers, Study FindsBaby boomers are most skeptical of influencers, and millennials are second, Influence. ...
- The Increasing Insanity Of Marketers' Indifference Toward Older ConsumersThe latest U.S. Consumer Expenditure Survey provides a wealth of evidence w ...
- AARP Media Scores Big In Ads, CirculationAARP Media earns $174 million+ (print/digital) in media-based ad revs, according ...
- No Big Surprise: Social Media More Important To Younger UsersIn a recent study, (49.3%) of U.S. boomers will be social user ...
- Over 55s Like Their Brands 'Sexy'Consumers ages 55 and over do not want boring brands. According ...
- Gen Z, Millennials Have Higher Tolerance For TV Ads, Study FindsA Deloitte study says younger TV viewers actually have a higher toleran ...
- Email Morale: Consumers Are Checking Their Inboxes Less, Adobe ReportsBut consumers are still spending over three hours a day on wo ...
- Study: Financial Services Firms Are Fumbling Their MarketingYes Marketing reports that less than half of consumers are receiving releva ...
- The Increasing Insanity Of Marketers' Indifference Toward Older ConsumersThe latest U.S. Consumer Expenditure Survey provides a wealth of evidence w ...
- Slo-Mo Gen Z: They're Not That Hip To DigitalStudies show the younger cohort peers love contact and are least worri ...
- Email Marketing To The Different GenerationsBaby boomers, millennials, Gen Xers and members of Generation Z all ha ...
