Baby boomers, often considered to be backward when it comes to ecommerce, are shopping online more due to COVID-19 — and they intend to keep doing so, according to a study by LaserShip.
Of the boomers polled, 47% plan to increase their online shopping after the pandemic.
Asked what they like about ecommerce, boomers specify the following:
I find it more convenient to shop online — 46%
I find it more time-saving to shop online — 41%
Shopping online would be a safer option for me/my family — 36%
I have become used to shopping online — 35%
My trust in online shopping has increased — 32%
Meanwhile, 26% of all consumers say expensive shipping is a key reason for not shopping more online. And 19% cite costly shipping as a reason to stop using a given online retailer.
At the same time, 40% of Gen Z consumers and 37% of millennials are attracted by next-day service — at an increased cost.
“Meeting consumer expectations with free and fast delivery options and improving the end-to-end shopping experience including shipping can help retailers acquire and retain new customers and position themselves for long-term success,” states Josh Dinneen, chief commercial officer of LaserShip.