- Kia Partners With Red Bull To Market Forte
Marketing Daily, Tanya Gazdik - Friday, September 21, 2018
The Forte takes styling cues from its "big brother," the Kia Sting ...
- Disabled Athletes Join Michelob Ultra's NYC Marathon Team
Marketing Daily, Karlene Lukovitz - Wednesday, September 19, 2018
The beer brand has amped up the inspirational element, and the marketin ...
- 'Delish,' Krups Partner On Branded Food Truck
Publishers Daily, Sara Guaglione - Wednesday, September 19, 2018
Hearst-owned food brand Delish is partnering with kitchen appliance company Krups ...
- Dasani Launches First Sports Partnership With PGA Tour
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2018
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's to ...
- Coca-Cola Must Keep Costa 'Good Guy' Brand Image To Divest From Fizzy Drinks
London Blog, Sean Hargrave - Friday, August 31, 2018
All it needs is a lick of paint and a new own ...
- Cola-Cola Jolts Into Coffee With $5.1B Purchase Of U.K.'s Costa
Marketing Daily - Top of the News, Thom Forbes - Friday, August 31, 2018
The Costa Limited coffee chain has grown to nearly 4,000 outlets ...
- SpikedSeltzer Offers Wheels To Soon-To-Be-Disrupted L Train Users
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2018
The brand is giving away bikes -- or moving boxes -- ...
- Stella Artois Woos Fashionistas With Amusing 'Collection'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2018
Video and OOH ads made-to-order for NY Fashion Week feature facetious fashi ...
- Powerade's Old-School Greeting Cards Offer Faux Apologies
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2018
Free personalized cards teasing sports competitors are latest extension of brand's 'That ...
- Odwalla Hits The Road With New Van Tour
MAD, Larissa Faw - Tuesday, August 21, 2018
Kicking off in New York City, the interactive experience serves as ...
- V8 +Hydrate Is Campbell's First All-Online Launch
Marketing Daily, Karlene Lukovitz - Monday, August 20, 2018
The plant-based hydration drink--which will expand into traditional retail in November--boasts multip ...
- Pepsi Adds At-Home Fizz With $3.2B SodaStream Purchase
Marketing Daily - Top of the News, Thom Forbes - Monday, August 20, 2018
Under the all-cash deal, Tel Aviv-based SodaStream will become an independent divisi ...
- California's Cancer Coffee Warnings May Be Voided
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 16, 2018
California may be reversing a court ruling made this spring requiring coff ...
- Epsilon Wins Sparkling Ice AOR
MAD, Larissa Faw - Thursday, August 16, 2018
The agency will lead creative strategy, media, analytics and shopper solutions ...
- Hint Water Founder Puts Money Where Her Follicles Are
Marketing Daily, P.J. Bednarski - Thursday, August 16, 2018
Red-haired Kara Goldin helped fund an off-Broadway musical about the threatened demi ...
- Coca-Cola Takes On Gatorade With Stake In BodyArmour
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2018
Coca-Cola will position BodyArmour as premium, to differentiate it from its ...
- Diet Coke's Descent
Around the Net In Brand Marketing, Phyllis Fine - Monday, August 13, 2018
"How the mighty have fallen! And by the mighty, of course, ...
- Twinings Seeks New Agency After Split With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Monday, August 13, 2018
Twinings, the tea brand, is looking for a new agency after parti ...
- A New 'Space Force'? We'll Drink To That, Says Craft Brewer
Marketing Daily, P.J. Bednarski - Monday, August 13, 2018
Space Force is expensive enough that every sip could remind the imbib ...
- Stella Artois Offers Luke Evans-Narrated Beer Meditation App
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2018
The 20-minute experience manages to combine lager savoring, Evans' anecdotes and mindfulnes ...
- SunnyD Rebrands WithTerri & Sandy
MAD, Larissa Faw - Friday, August 3, 2018
SunnyD is returning to TV for the first time in three yea ...
- SunnyD Campaign Marks Repositioning To Target Gen Z
Marketing Daily, Karlene Lukovitz - Friday, August 3, 2018
Sugary beverage isn't trying to appeal to moms in this first nation ...
- PepsiCo's Nooyi Steps Down; Ramon Laguarta Named New CEO
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2018
Nooyi served as CEO for 12 years. Laguarta has been president sin ...
- Kraft Heinz, PepsiCo Launch Major Sustainability Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2018
Kraft Heinz commits to making its packaging 100% recyclable by '25; Pepsi ...
- Zevia To Launch Its First TV Campaign
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2018
The leading zero-calorie, stevia-sweetened beverages company will air spots starring crossfit sta ...
- State Supreme Court Upholds Philly Soda Tax; Battle Continues
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2018
This is soda tax proponents' first win after big, recent losses ...
- Budweiser Most Discussed On Twitter During World Cup
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
To make Budweiser the most talked about brand of the World Cu ...
- Evian U.S. Ditches Babies for Celebs, Sticks With 'Live Young'
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2018
Ads feature the multi-faceted lives of Maria Sharapova, Madison Keys and Lu ...
- Coca-Cola, 7-Eleven Team On Global FIFA-Themed Mobile Game Promo
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2018
The promo, across 14 countries, requires 7Rewards membership and buying Coca-Cola produc ...
- Milk Board's Got New Work From New Shop, Keeps 'Got Milk?' Tag
MAD, Larissa Faw - Friday, July 6, 2018
The first new work from Gallegos United is being launched since t ...