- MNI Targeted Media Launches Cannabis-Focused Programmatic Ad Exchange
Publishers Daily, Melynda Fuller - Tuesday, April 14, 2020
Marketers can access pre-approved CBD and THC display and pre-roll ad placemen ...
- Cannabis Sales Spike, But Future Is Far From Certain
CPG Insider, Steve Ellwanger - Friday, April 3, 2020
California legalized recreational use Jan. 2018, but a host of factors ...
- Digital Agency Specializing In Cannabis Chooses Sendlane For Email Marketing
Email Marketing Daily, Ray Schultz - Friday, April 3, 2020
The partnership will enable THC Internet Marketing clients to send personalized email ...
- CannBe, Highlife Media Form Ad Network For Cannabis Products
Marketing Daily, Steve Ellwanger - Wednesday, March 25, 2020
Partnership enables marketers of cannabis products and accessories to target audiences th ...
- FDA Regulatory Framework For CBD Products A Long Way Off
Marketing Daily, Steve Ellwanger - Monday, March 9, 2020
The FDA is just now developing "an action plan" to evaluate t ...
- CBD Branding Evolution: What Marketers Need to Know
Marketing Insider, Pamela Webber - Friday, February 14, 2020
Among key trends defining this new wave of cannabis-infused branding: luxury packagi ...
- Colorado Greenlights Cannabis Billboards
MediaDailyNews, Ken Klein - Thursday, January 16, 2020
Colorado, a pioneer in marijuana legalization, has revised its rules to all ...
- Broadcasters Win Alcohol Ad Free Speech Appeal
MediaDailyNews, Ken Klein - Monday, January 13, 2020
The Missouri alcohol-ad case and a separate court ruling against cannabis advertisi ...
- Companies Discuss Bringing CBD Into Beauty, Personal Care Lines
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 30, 2019
Cannabis-derived CBD oil could be used in beauty products to help fig ...
- Advertising Regulations Take Shape As Illinois Readies For Legal Cannabis
MediaDailyNews, Ken Klein - Thursday, December 26, 2019
Illinois legalizes recreational cannabis Jan. 1 -- the second-largest state to all ...
- CDC Ties Lung Ailments To Black-Market THC Vape Oils
Marketing Daily, Steve Ellwanger - Monday, December 23, 2019
After the CDC's announcement last week, Massachusetts allowed the resumption of medic ...
- A Programmatic Trend That Gives New Meaning To 'Header Bidding'
RTBlog, Joe Mandese - Monday, December 16, 2019
It makes sense that programmatic would emerge as a viable solution f ...
- BSSP To Help CBD Company Market New Products
MAD, Larissa Faw - Monday, December 9, 2019
Timed to coincide with the holiday gift season, CBD marketer Parallel ...
- FDA Issues New Warnings About Health Risks Of CBD
Marketing Daily, Steve Ellwanger - Saturday, November 30, 2019
"CBD has the potential to harm you, and harm can happen ev ...
- Cover Story: High Times' First 'Poster Child'
MediaDailyNews, Joe Mandese - Tuesday, November 12, 2019
It's things like the cover of "High Times" magazine's next issue th ...
- Consumers Drawn To Convenient, Predictable Cannabis Products
CPG Insider, Steve Ellwanger - Friday, November 1, 2019
Intention is "not get so high they can't get off the couch ...
- Leafbuyer Offers Pot-Friendly Email Platform
Email Marketing Daily, Ray Schultz - Tuesday, October 29, 2019
Leafbuyer says it allows cannabis companies to communicate with customers without fe ...
- Why Branding Is Key to Success In Cannabis Industry
Marketing Insider, Jeff Cohn - Tuesday, October 22, 2019
Building a cannabis brand requires more than just doing something different. ...
- GIE Media Creates 'Hemp Grower' Newsletter, Website
Publishers Daily, Melynda Fuller - Friday, August 16, 2019
'Hemp Grower' will serve both newly legal and emerging cannabis markets acro ...
- Boomers Return To The High Times
MediaDailyNews, George Simpson - Thursday, August 8, 2019
Most big beverage makers are in various stages of developing THC-based drink ...
- CBD: Confusion, Bureaucracy, Delays
CPG Insider, Steve Ellwanger - Friday, August 2, 2019
Not a week goes by without another announcement of CBD being add ...
- Smart Business: Why Beverage Makers Are Falling For Cannabis Industry
Marketing Insider, David Eastman - Monday, July 22, 2019
It's clear that cannabis is both a threat to, and a hu ...
- New Partnerships Mean More CBD-Infused Beverages For Humans -- And Dogs
Marketing Daily, Steve Ellwanger - Tuesday, July 16, 2019
So what can CBD products do for pets? Reduce stress, separation anxiet ...
- Can Marketers Get Around Marijuana's Stigma?
Marketing Insider, Mario Carrasco - Tuesday, July 16, 2019
A recent nationwide survey shows a fragmented consumer base not entirely so ...
- Research: Less Binge-Drinking Where Cannabis Is Legal
Marketing Daily, P.J. Bednarski - Friday, July 12, 2019
One study says that in states where adult use of cannabis ...
- Firm Says Medical Cannabis Email Addresses Were Exposed
Email Marketing Daily, Ray Schultz - Monday, June 24, 2019
Namaste MD users were sent unauthorized emails over a five-day period ...
- Advertising Signposts For The Cannabis Industry
Marketing Insider, Missy Steiner - Tuesday, April 23, 2019
As the cloud of marijuana stigma lifts in the United States, conte ...
- Crossmedia Takes The High Ground, Launches Cannabis Media Division
MediaDailyNews, Joe Mandese - Saturday, April 20, 2019
APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. tod ...
- 420 Reasons To Target Cannabis Users Vs. CBD Users
Research Intelligencer, Joe Mandese - Friday, April 19, 2019
"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazin ...
- 5 Ways Marketers Can Thrive In Highly Regulated Industries
Marketing Insider, Ken Newman - Friday, April 12, 2019
Cannabis, pharma, alcohol, nicotine, and gambling industries follow tightly regulated marketing restriction ...