- For 420, Bic Lights Up With Snoop, Willie And Martha
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2023
The world never tires of weed jokes involving Snoop Dogg, Willie Nels ...
- Chevrolet Enlists Kara Swisher To Promote EVs
Marketing Daily, Tanya Gazdik - Wednesday, April 19, 2023
Recorded from the privacy of her Chevrolet EV, each 90-second segment giv ...
- Under Armour, Steph Curry Expand Partnership
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 12, 2023
Under Armour and Steph Curry have re-upped their 10-year partnership and expand ...
- Gal Gadot, Jimin, Zoe Kravitz Star In New Tiffany Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Retailer continues to chart new territory with "This is Tiffany," campaign th ...
- Western Wear Brands Could Benefit From 'Taylor Swift Effect'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 10, 2023
Western wear brands like Boot Barn, which already ranks as one of t ...
- Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 10, 2023
Mattel is firing up the Barbie furnace for the feature film, whi ...
- Inbox Update: Behold The Constant Variety Of TV
TVBlog, Adam Buckman - Tuesday, April 11, 2023
This blog is a look at the wide variety of program announcemen ...
- How Hyundai And Kevin Bacon Outsmarted The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2023
"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker ...
- Lower Manhattan Media Circus In Town To Greet Trump
TVBlog, Adam Buckman - Tuesday, April 4, 2023
The media circus has come to town -- and they have literal ...
- LeBron James-Owned Starbucks Offers Employees Extras
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 2, 2023
Along with an hourly salary, the LeBron James-owned Starbucks in his hometo ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Adidas, Beyonce Opt To Part Ways
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 26, 2023
Adidas and Beyonce have mutually agreed to end their relationship, a source clo ...
- Celebs Get Caught Up In Crypto Scheme
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 22, 2023
A slew of celebrities including Lindsay Lohan and Jake Paul wer charged ...
- Hyundai Enlists Designer Jeremy Scott For Upcycled Fashion
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
The "Project Runway" judge uses discarded materials from Hyundai electric vehicles alo ...
- Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Marketing Daily, Steve Ellwanger - Monday, March 20, 2023
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifesty ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Animated 'Agent Elvis' Is A Triumph For Netflix
TVBlog, Adam Buckman - Friday, March 17, 2023
Elvis is back in the building, but this time he is animat ...
- Burn 'Em? Give 'Em Away? Adidas' Billion Dollar Dilemma
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
As Adidas' wrestles with its post-Yeezy dilemma, its new leader promises double-dig ...
- Motorsport Icon Valentino Rossi Launches Virtual World On Roblox
Digital News Daily, Colin Kirkland - Tuesday, March 7, 2023
Nine-time motorcycling World Champion Valentino Rossi has entered the metaverse with t ...
- Chris Rock Pre-Oscar Netflix Show Was Shrewd Comic Timing
TVBlog, Adam Buckman - Tuesday, March 7, 2023
Chris Rock's live Netflix performance in which he hammered Will Smith w ...
- Rihanna Returns To Red-Hot Puma
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 2, 2023
While it's too early to say if the beloved Creeper sneaker wi ...
- Cameo Appoints Meta Veteran Matty de Castro GM Of Sales For Business Division
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
Celebrity video messaging platform Cameo has appointed Meta veteran Matty de Cast ...
- Squarespace Enlists Adam Driver For Super Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, February 11, 2023
Adam Driver plays multiple versions of himself in the Super Bowl sp ...
- Haunted By Kanye Deal, Adidas Posts Warning
Marketing Daily, Sarah Mahoney - Friday, February 10, 2023
Saddled with unsold Yeezy gear, the company may lose up to $1 ...
- Skechers Takes Snoop Dogg's Crew To The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2023
Sneaker company's all-star lineup is focused on Snoop, with glimpses of Mart ...
- Crazy For Love? Proflowers Goes All-In On One Spot
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, February 8, 2023
The company is spending its entire production budget on one Whitney Houst ...
- Klarna Enlists Paris Hilton, 11:11 Media
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2023
Hilton is a trailblazer across fashion, tech, and business, says Klarna C ...
- With Custom-Made Suits, Men's Wearhouse Enters The Era Of New Rules
Retail Insider, Sarah Mahoney - Wednesday, February 8, 2023
With the new Michael Strahan Custom Made to Measure Suiting Program, t ...
- With A Fake Pete Davidson, Manscaped Moves To Facial Hair
D2C Insider, Sarah Mahoney - Monday, February 6, 2023
The men's down-there grooming brand is focusing on faces, making the comedian ...