- TikTok 'Donation' Helps Creators Raise Money For Causes
MediaDailyNews, Colin Kirkland - Wednesday, December 4, 2024
In connection to Giving Tuesday, TikTok has launched an updated "Donation" featu ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- Meta Ads Feed On Intimacy, Immediacy To Improve Performance
MediaDailyNews, Laurie Sullivan - Friday, November 15, 2024
Kantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- YouTube Helps Brands Better Leverage Creator Content On Shorts
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
YouTube is rolling out a suite of new ad features to he ...
- Advertisers, Creators Raise Performance Across YouTube, Reddit
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2024
An open mind and trust drive consumer spending, according to the stud ...
- TikTok Integrates With ByteDance-Owned App Lemon8 Ahead Of Potential U.S. Ban
MediaDailyNews, Colin Kirkland - Tuesday, November 12, 2024
TikTok users can now use their accounts to directly access ByteDance-owned photo-shari ...
- Platform Is Designed To Help Diverse Publishers, Creators
Publishers Daily, Ray Schultz - Tuesday, November 12, 2024
The Scene is already serving such publishers as HBCU Buzz and Fashi ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
Although Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- YouTube Invites Shorts Creators To Request Brand Partnerships In-App
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
To help Shorts creators partner with brands, YouTube is launching a n ...
- Instagram Reduces Video Quality Of Lesser-Watched Clips
MediaDailyNews, Colin Kirkland - Monday, October 28, 2024
Instagram automatically lowers the quality of videos not being watched enough ...
- 'Big 6' Content Spending Rises 9% To $126B
Television News Daily, Wayne Friedman - Tuesday, October 29, 2024
For 2024, the total represents 51% of all global content entertainment spen ...
- For Netflix, Gen AI Isn't What You Think - A 'Hype Cycle' To Come?
TV Watch, Wayne Friedman - Thursday, October 24, 2024
"I look at Gen AI as a tool for creators to crea ...
- Oxford Road And Veritone One Unite to Form Podcast Group
Publishers Daily, Ray Schultz - Tuesday, October 22, 2024
Audio agencies Oxford Road and Veritone One will form a united bra ...
- Meta Calls On Hollywood To Help Develop Its AI Movie Generator
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
After announcing the beta version of its generative AI video system "Mov ...
- IPG Unveils Interact Operating System
MAD, Steve McClellan - Thursday, October 17, 2024
IPG is calling the enhanced version of the platform unveiled in Februa ...
- Meta Launches Safety Features To Protect Teens On Instagram, Prevent Sextortion
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Meta is continuing to introduce safety features to protect younger users a ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- YouTube Brings AI Audio Generator To U.S. Creators
MediaDailyNews, Colin Kirkland - Tuesday, October 15, 2024
Dream Track is an experiment in YouTube Shorts designed to help deep ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- X Ends Ad-Revenue Share For Creators, Focuses On Premium User Payouts
MediaDailyNews, Colin Kirkland - Thursday, October 10, 2024
X is replacing its Ad Revenue Share program with a payout syst ...
- Primis Builds Contextual Video Content With VideoElephant
Publishers Daily, Ray Schultz - Thursday, October 10, 2024
The deal gives Primis access to four million videos from over 1,0 ...
- Why Brands Need Creators To Stay Relevant
MAD, Steve McClellan - Tuesday, October 8, 2024
The creator economy is exploding, with one estimate that it will gr ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- iHeartMedia Teams Up With The Whalar Group To Help Creators Leverage Audio
Publishers Daily, Ray Schultz - Monday, October 7, 2024
Creators can deliver content across iHeart's audio platforms. ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Google Asks For Experiences To Improve Search
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
Danny Sullivan, Google search liaison, wants to hear authentic voices from experien ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- TikTok Rolls Out Redesigned 'Subscription' Platform To Regular Creators
MediaDailyNews, Colin Kirkland - Monday, September 23, 2024
TikTok is now beginning to roll out the Patreon-like "Subscription" monetization platfo ...
- Snap Says New 'Simple' App Redesign Will Boost Ad Biz
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
Snap says its updated user interface seeks to simplify users' engagement option ...