- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- iHeartMedia Teams Up With The Whalar Group To Help Creators Leverage Audio
Publishers Daily, Ray Schultz - Monday, October 7, 2024
Creators can deliver content across iHeart's audio platforms. ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Google Asks For Experiences To Improve Search
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
Danny Sullivan, Google search liaison, wants to hear authentic voices from experien ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- TikTok Rolls Out Redesigned 'Subscription' Platform To Regular Creators
MediaDailyNews, Colin Kirkland - Monday, September 23, 2024
TikTok is now beginning to roll out the Patreon-like "Subscription" monetization platfo ...
- Snap Says New 'Simple' App Redesign Will Boost Ad Biz
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
Snap says its updated user interface seeks to simplify users' engagement option ...
- YouTube's Creator Content Looking More Like TV, Around 'Episodes,' Seasons'
TV Watch, Wayne Friedman - Thursday, September 19, 2024
YouTube says creators will be able to organize their videos around "episode ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Roblox Updates Marketplace, Will Allow Creators To Sell Avatar 'Bundles'
MediaDailyNews, Colin Kirkland - Friday, August 30, 2024
To foster purchasing "convenience" and provide a new way for creators ...
- Netflix Will Press Content Leverage Against Streaming Competitors: Analyst
Television News Daily, Wayne Friedman - Friday, August 30, 2024
Streaming and media players have no choice but to continue to se ...
- Meta Invites Users To Post Across Instagram, Facebook, Threads
MediaDailyNews, Colin Kirkland - Monday, August 26, 2024
As part of its initiative to further popularize its new social microbloggi ...
- President Biden Hosts Content Creators At The White House
MediaDailyNews, Colin Kirkland - Wednesday, August 14, 2024
White House officials met with content creators Wednesday to discuss issues ...
- Twitch Takes On Instagram With Video Stories Feature
MediaDailyNews, Colin Kirkland - Tuesday, August 13, 2024
Streamers on Twitch can now record videos up to a minute lo ...
- Patreon To Help Creators Offset Apple's 30% In-App Purchasing Fee
MediaDailyNews, Colin Kirkland - Monday, August 12, 2024
Creator subscription platform Patreon is now forced to use Apple's in-app i ...
- ByteDance Takes On OpenAI With New Text-To-Video AI App
MediaDailyNews, Colin Kirkland - Wednesday, August 7, 2024
ByteDance has launched Jimeng AI in China - an app that c ...
- Chuck E. Cheese Partners To Promote 'Ryan's World,' YouTube Creators' Feature Film
Marketing Daily, Teresa Buyikian - Tuesday, August 6, 2024
Guests can order a large or extra-large pizza "Ryan's Way," which ...
- PGA Tour Invites YouTube Golf Influencers To Compete In 'Creator Classic'
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
The PGA Tour has announced its first investment in social-media creators v ...
- Meta Beats Estimates, Confronts Illegal Drug Ad Accusations
MediaDailyNews, Colin Kirkland, Laurie Sullivan - Wednesday, July 31, 2024
Meta increased ad revenue on its apps, but is under fire f ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From Creators
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- Meta Rolls Out Llama-Run 'AI Studio' In U.S.
MediaDailyNews, Colin Kirkland - Tuesday, July 30, 2024
Meta describes the AI Studio "as a place for people to creat ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing
MAD, Steve McClellan - Thursday, July 25, 2024
Influential will be aligned with consumer data unit Epsilon to better identi ...
- Make Your Brand A Creator
Marketing Insider, Tim van der Wiel - Friday, July 19, 2024
Social media is a frontier for product development, not classic promotion. T ...
- Colin Kaepernick Launches AI-Driven Creator-Publishing Platform
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
Colin Kaepernick is launching Lumi, a startup that will guide creators throu ...
- Southwest Airlines Teams With TikTok Creators For 'Shoppable Flights'
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Southwest Airlines has launched a "shoppable flights" program allowing TikTok audiences ...
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, Brands
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
The immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Bending Spoons Acquires Digital Publishing Platform Issuu
Publishers Daily, Ray Schultz - Sunday, July 21, 2024
More than one million creators and marketers now use the Issuu platf ...
- Google, Microsoft, OpenAI, Others Launch Coalition For Secure AI
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
Major tech companies have formed an industry group intended to enhance securi ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...