- Why Political Candidates Should Start Thinking Like Content Marketers
Marketing: Politics, Andrew Stark - Wednesday, February 17, 2016
Campaigns today can look a lot like modern businesses, leveraging the late ...
- Content Engagement Drops To 2.19 Interactions Per Post Per Brand
SearchBlog, Laurie Sullivan - Friday, February 12, 2016
Marketers need to think of content, rankings and paid-search advertising as ...
- Meredith Partners With SimpleReach For Content Marketing
Publishers Daily, Sara Guaglione - Tuesday, February 9, 2016
Meredith Digital will use SimpleReach's audience metrics to gain insight into i ...
- Super Bowl Keywords In Paid Search Link Cross-Media Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Marketers spent big on the keywords "super bowl" and its variants ...
- Versium Automates Predictive Marketing
Email Marketing Daily, Jess Nelson - Monday, February 1, 2016
Data technology company Versium unveiled a new predictive marketing platform this we ...
- Tesco Becomes First UK Brand To Promote A Twitter 'Moment'
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Tesco has become the first brand to take up one of Twitter ...
- Is ASA Killing Off Native?
Around the Net In MAD London, Sean Hargrave - Friday, January 22, 2016
The ASA's latest decision on native advertising has worrisome implications for bo ...
- In-Store Screens Read Faces To Deliver Targeted Content
Content Marketing Insider, Thom Forbes - Friday, January 22, 2016
Imagine if - based solely on what the camera on the scre ...
- What AOL's Stake In Taboola Means For Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2016
AOL plans to take a minority equity stake in Taboola that wi ...
- AOL To Take Stake In Taboola
SearchBlog, Laurie Sullivan - Wednesday, January 20, 2016
Hidden in the text of a press release announcing an extended partnershi ...
- Storytelling Through Agile Marketing
Content Marketing Insider, Thom Forbes - Friday, January 15, 2016
For all their talk about beefing up storytelling capabilities, most companies ha ...
- Email Successful For Time-Constrained Content Marketers
Email Marketing Daily, Jess Nelson - Thursday, January 14, 2016
Some 73% of the 632 marketers polled by Contently, a marketing compan ...
- PewDiePie Gets His Own Place
Around the Net in Video, P.J. Bednarski - Thursday, January 14, 2016
PewDiePie, with over 40 million subscribers, will put together a collection ...
- Former Razorfish CEO Pete Stein Joins Fullscreen
MAD, Steve McClellan - Tuesday, January 12, 2016
Stein, who left Razorfish about a year ago is taking on t ...
- Marketing In The New IoT Land Of Automation
Connected Thinking, Chuck Martin - Sunday, January 10, 2016
The Internet of Things is going to make more things automatic. It ...
- Major Content Trends For 2016
Content Marketing Insider, Thom Forbes - Friday, January 8, 2016
We asked several sources from the last year -- each of wh ...
- Marketing + Creative = Success
Research Brief, Jack Loechner - Thursday, December 24, 2015
According to the Content Marketing Institute's 2016 B2B Content Marketing Survey, t ...
- Branded Emojis Making Their Mark
Content Marketing Insider, Thom Forbes - Friday, December 18, 2015
Swyft Media has launched some eye-catching emoji and branded sticker campaigns f ...
- Content Is Still King But Success Demands A Royal Family
Online Video Daily, Ashkan Karbasfrooshan - Friday, December 18, 2015
Over the past ten years, I've had a front row seat watchi ...
- Marketing Gone Mobile: How To Harness Mobile And Content Marketing
Search & Performance Marketing Daily, Bridget Roman - Thursday, December 17, 2015
The speed of adoption of mobile devices is the most rapid ...
- Content Management Demystified: A Q&A With CMS Expert Randy Apuzzo
Marketing Daily, Joe Mandese - Tuesday, December 15, 2015
One of the most basic parts of a tech stack for publishe ...
- Time To See Social Is A Paid Channel Like Any Other?
London Blog, Sean Hargrave - Monday, December 14, 2015
The clever guys realise the only free part of social is t ...
- MoFo's 'Socially Aware' Insights Pay Off
Content Marketing Insider, Thom Forbes - Friday, December 11, 2015
Blogging was less popular as a content marketing practice among North Americ ...
- Sponsored Content And Editorial Integrity
Publishing Insider, Paolo Gaudiano - Thursday, December 10, 2015
Worrying that sponsored content will erode reader trust is as if Capta ...
- Netflix Will Double Its Original Productions In 2016
Around the Net in Video, P.J. Bednarski - Wednesday, December 9, 2015
Ted Sarandos, Netflix’s content chief says Netflix will launch 31 scripted seri ...
- New Apple TV Ad Shows Nothing New Added
Around the Net in Video, P.J. Bednarski - Wednesday, December 9, 2015
The new Apple TV ad that boasts it's the future of ...
- A Few Good Things About Native Advertising
Native Insider, Tobi Elkin - Tuesday, December 8, 2015
Native advertising has gotten a bad rap - and perhaps for go ...
- CNN's Courageous Crafts Heros' Mini-Docs For Subaru
Content Marketing Insider, Thom Forbes - Friday, December 4, 2015
During the broadcast of "CNN Heroes" on Sunday night, you'll see Suba ...
- Verizon Exec Harrobin Named CMO For NBCU's Content Innovation Agency
MediaDailyNews, Wayne Friedman - Wednesday, December 2, 2015
NBCUniversal has appointed Verizon marketing exec John Harrobin CMO of its ...
- You May Know Less About YouTube Than You Think
VidBlog, P.J. Bednarski - Monday, November 30, 2015
One-third of what a marketer needs to know about YouTube changes eve ...